Fun, Low Cost Marketing Materials

Your customers don’t want fancy brochures – they want a reason to buy

Putting together marketing materials used to be this big, expensive project — but NO MORE.

Your marketing materials have only one goal in mind – to connect with your ideal customer on an emotional level and tell them what they want to hear so that they will choose you and no one but you regardless of price.

1. Create a daring business card.  Even if you have a corporate card that you’re using – head on over to Moo and see some other options that will bring a smile and a powerful message to your clients and customers.  Create a mini card with pictures that you choose and a message that you write.  I’m currently using mini cards as my business card.  I chose pictures that I use in my presentations that represent my core message – Attract ideal customers, get your ideal customer to choose you.  I’m working my way into using personal pictures that are appropriate to my customer base.   All of these printed materials cost anywhere from $25 and up.
2. Create a quick and dirty Speaker Sheet.  For those of you that are a little more on the traditional side – try Vista Print. If you’re struggling with coming up with the perfect tag line or card design – then get several versions printed for FREE and try them out. They have their own designs or for a small fee, you can create your own custom card. Come up with a design element – and change it up with new messages just for fun.
3. Forget the Brochure – create note cards that connect and sell. Moo also offers note cards.  You can use them in the traditional way – to send notes and invitations.  OR you can use them as little mini materials with a compelling message.  At $25 for 16 cards, for $100 you can print 4 different benefits and offers for your customers on the back – then focus on a specific offer, benefit or feature in a personalized message.

There are many more – but they will have to wait.