The Role of Gratitude in Your Marketing Strategy

Developing and running a successful marketing strategy has a lot to do with how well you manage gratitude.

Seems odd to use those two words together, doesn’t it — "Manage Gratitude."  But there’s a method to my madness.

Gratitude is not something that should "come upon you,"  Whether you acknowledge it or not, your level of gratitude on any given day impacts the quality of the experience your customers and clients have with you.

If your response to "How’s your day?" is "It would be great, if we didn’t have all these pesky customers to deal with…" Then, every action you take in running your business on that day, has that little ingredient in it, that little bit of attitude that comes through in everything you do.

I talked to one of my client’s customers and she literally said "I can’t stand calling in to them, because I always feel like I’m interrupting something."

Think about that.

Likewise taking a few minutes in the morning and during your morning "production meeting" or debrief with your team, sprinkle comments filled with gratitude about the tasks you’re completing for customers or clients.  You’ll notice that by simply predisposing yourselves to the good things that these customers bring to your organization will improve your level of performance and more importantly, improve the quality of their experience with you.