A most excellent, interesting and information blog, absolutely spot on with this most powerful strategy.

Would you agree that it’s amazing that such a simple, but highly effective and productive programme is missed by most people, who instead try to seek new business “cold” from people who do not know them, when it is more easier available from the strategy you have advised on?

I find many people are reluctant to ask contacts they know for help or referrals due to fear of losing friendship or credibility!! As you and I know that is not the case and as long as you approach people in a sensible, systematic and professional manner, most would certainly go out of their way to help and refer you.

I really like your approach on your “referral guideline”.

As part of my own referral programme I present a client charter to referrers, customers etc., which includes my “referral policy”, but I like the term “Guide Line” which doesn’t sound like an insurance document.

Keep up the great work, I shall keep a lookout for your future blogs with great interest.

Best regards,

Vince Golder
Goldnet Referral marketing