Collective Customization
2007 August 19
We’ve heard of mass customization but now there’s a trend that’s spilling over from the tech world of open-source to what’s now being called "Collective Customization."
It’s the next big thing. Companies are reaching out to their product and service enthusiasts and giving them product which they begin to adapt to their own use.
It’s truly brilliant when you think about it. If you really want to be customer focused and improve their experience, what better way to promote your product than to give it away to enthusiasts and collect their adaptations which you then incorporate into your next re-design.
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