How to Keep Your Customers Coming Back for More
A recent post in Copyblogger got me thinking. The topic was about using some writing techniques that keep your audience engaged. One of the techniques they mentioned was the use of real time. The example they sited was from the series "24" and it’s use of the cliffhanger that has people so emotionally engaged, that some of them wait until the series comes out on DVD to watch it because they can’t stand the suspense. (I know what that’s like because that’s how I got addicted to the stupid show in the first place; by watching the DVDs and swearing that would be the last show before bed and then watching just one more.)
They also gave examples of bloggers who used this real-time technique to keep readers coming back and checking in to see how the process was going. This made me think about how companies can use this to keep customers coming back and using the products and services.
I’m running dry on examples, although I know that there are at least a few. Help me out here.
I’m thinking that this might be a fun promotional strategy that you can use. One of my clients, Berlin Natural Bakery did this years ago when their new owner and CEO Joy Schrock set out in a van with a friend to visit all her customers. It’s a shame they didn’t have the blogging technology we have today, because this would have been a wonderful way to see what Joy was up to that day.
So, to get this started, I could say, Tomorrow, I’ll share with you details of an incredibly successful company where the owner works only 8 hours a week, travels the world and while he’s traveling gets real uptime results of sales and marketing all via his new “razzelle dazzle” technology device. When I tell you about it, you are gonna want this baby!
Can’t wait! I just started posting from my Motorola Q and am surprised at how easy it is. A little more cumbersome than a full keyboard, but still a great way to share cool strategies along the way.
I’m also reading 4-hour work week and can’t wait to get the full picture of how the guy does it.