A Marketing Rule a Day, Keeps the Competition Away
It’s been a long time since I’ve posted anything. And I’m sorry. The holidays and beginning-of-the-year client projects have kept me away from the "pad."
One of my new activities in 2008 is going to be doing book reviews for Small Business Trends. I’m so excited about this opportunity because it allows me to feed my business book addiction and also gives me the opportunity to give those books a try.
So what you’re going to see in the future, is a book review on Small Business Trends, and the actual application of the principles from the book here.
Of course, as soon as I set a "rule" like that, something comes along to change it. And one of my first book reviews is exactly that. It’s called "365 Personal Brand Marketing Thumb Rules."
This is an unusual book written by Vikram Rjan and YOU. Yes, you read that right…YOU. It’s interactive. And that means, that I can’t review the book unless I DO the book. So, I’m going to be featuring several posts over the next few days and weeks that does exactly that.
The book contains quotes and tips that you’re supposed to implement each day. You’re supposed o treat the book as a diary of sorts and see what happens as you fo through the process.
Here we go with the first one.
"The only thing worse than your business being dependent on you, is your business being dependent on somebody esle."
The next thing after the quote is "How important is this thumb rule to you?" You’re supposed to give it a star rating– up to 5 starts.
Well, in this global market, one of the biggest things on my mind is outsourcing some acticvities so that I can spend time doing the work I do best and that my clients value the most. So this really hits home with me — maybe with you too? So, I give this one a 4 in importantce.
The next section asks me what my experience with this thumb rule hs been.
I’d say I have what’s called a bit of a control problem. Which means that I don’t outsource very well. I’ve been reading "4-Hour Work Week" and I’d say that being dependent on someone else is very hard. I find it hard to guarantee the level of quality my clients and I demand with managing cost. So that will be a toughy.
Nonetheless, this is a goal for me. To find those things that I would be better outsourcing – even in marketing, and then find equally qualified people to do those things.
Hmmm. I think I might like this book. I want to know your thoughts and experiences on thee.
