When I set out to put a new spin on the "What I Learned in Kindergarten" list, I didn’t think it would get this long. So here is the second istallment of marketing strategies you’ve known all your life but not used as often.
Don’t take things that aren’t yours. While personal creativity might have been more valued in the past, today, it’s all about sharing knowledge and resources. Sharing creates a win-win situation. Click over to Rachelle’s blog and see an idea that matches this strategy.
Say you’re sorry when you hurt somebody. Whenever a celebrity or CEO apologizes, I just have to think "it’s not just about SAYING you’re sorry, it’s about SHOWING you’re sorry. So I ammend this to say – show you’re sorry, like you mean it. Never be afraid of putting your money or reputation where your mouth is. If you want to be famous, realize that with fame, you relinquish the right to say or do whatever you want whenever you want. That’s the price for the payoff. Deal with it.
Wash your hands before you eat. Don’t bring your – or others germs to the table. Whenever you sit down to deal with a marketing challenge, clean your brain and start fresh. Vow that for a period of time (10 minutes or an hour) you will brainstorm on a challenge without using past experience. THEN pull in the past and see what you get.
Flush. Don’t leave a nasty mess for others to clean up or deal with. That can mean go to the office fridge and remove that 6-month old nasty salad you never ate. That can mean cleaning up after a strategy gone bad. You know you did it, admit it and move on.
Warm cookies and cold milk are good for you. Customers are people and customer want comfort. Find out what’s comforting and start giving it to them.
Live a balanced life – learn some and think some and draw and paint and sing and dance and play and work every day some. Somone did a study and found that the organizations who encouraged employees to spend time on personal hobbies and interests actually had more innovative products and solutions than those that didn’t.
There are more tips to come. What are some basic philosophies that you’re using?
