Do You Need Marketing Therapy?

What do you think of when you hear the words marketing therapy?

I wasn’t sure myself.  But when I few clients started actually saying it to me it made me wonder.  Is being seen as a marketing therapist a good thing or a bad thing?  One of the mastermind groups I participate in says that it’s a great thing.  I’m still not sure.  What do you think?

How do you know if you need a marketing therapist?

Well, it all started when one of my clients said he was having an "identity crisis" and needed to tell the story of his business and the benefits they offer in a way that would get his customers as excited as he was about the opportunities it opened up for them.

Then another guy I was working with on a project said "I need to grow my business in a new direction and I know you can help me with that because after talking to you, I see things I didn’t see before and I can do things I didn’t think would work."  Then after about a week of working together he said he had a new project opportunity and used some of the pricing techniques we were talking about and significantly increased his billing as a result.  WOW – I didn’t know I could do that.

How similar is Marketing Therapy to Coaching?

I have no idea. If you’re a coach or a marketing person that does this too, I’d love to know.  I have no aspirations to be a coach.  I’m not certified to be a coach.  But I do have over 20 years experience in connecting with customers and getting the really good, profitable, fun ones to work with me.

Whatever marketing therapy is – I’m not sure who’s having more fun me or the people I’m working with.  Most of my clients feel energized, excited and ready to get out there and try this new approach.  Me, I’m just thrilled to see their business grow, change.  There’s nothing more that I love to see than my clients having fun making money.