What Will Your Customer Remember About You?
I was in a mastermind meeting the other day and one of our members, Stephen Brand (ex-CEO of the Inventors Hall of Fame) asked one of our members a fantastic question.
"What is the one thing you want your audience to remember about your book?" OK, you can list up to three. But what is that one message we want to stick to their gray matter. When they talk about this book to their friends, what will they say about it?
I know, you’ve heard that before. But when was the last time you’ve actually written or spoken with the intent of getting that one message across. I have to admit, that aside from the class I teach on the topic – it’s been a while.
As a reference, Stephen mentioned the Guido Sarducci stand-up skit he did on the "Five-Minute University."
It’s about 3 minutes – but it will get your juices flowing:
