In What Ways Can You Use Twitter

I’m not at my best today.  Feeling kind of congested.  That means that my normally turbo- conversations have ground to a halt just because it’s so hard to talk right now.  If you were following me on twitter, you’d see something like that on your display.

I’ve had a twitter account for a while, but have thought is somewhat of a time waster until I read Small Business Trends this morning.

Anita really made me open my mind to the possibilities of twitter; as a market research tool, as a way to connect with customers, as a way to build community with customers and clients….as a PR nightmare?

• Twitter to stay close to customers.  Well, if I were your client and you were following me on twitter, you might notice that I was feeling bad and send me an e-mail or get well card or something along those lines. 
• Build Value by interacting.  Many business people ask questions on twitter and you might have the answer – just like that.  How priceless is that?!
• Profile your market.  Observation is the best form of segmentation and twitter might give you the opportunity to peek in on your marketplace and see what’s really important to them.  That’s market research you couldn’t possibly pay for.

What are some of your ideas?

Follow me on twitter – I’m "strategystew" and I’ll follow you right back.