You Can Influence Perception by Direction
2008 April 3
One of my favorite things to say is that "people want to be told what to do." What I didn’t realize about this statement was how focused our brains get once we are given direction.
Take a look at this advertisement.
What was your experience? Are you surprised bu what you saw — or didn’t see?
This got me thinking about the many different opportunities we have in not only presenting information, but focusing our audience on what WE want them to see and notice.
I’m running short on how-to’s for this today, but maybe you have some ideas after watching this.
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