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	<title>Comments on: Physics of Marketing Law #32: You Can&#8217;t Attract Clients without Action</title>
	<atom:link href="http://www.strategystew.com/2008/04/29/physics-of-marketing-law-32-you-cant-attract-clients-without-action/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.strategystew.com/2008/04/29/physics-of-marketing-law-32-you-cant-attract-clients-without-action/</link>
	<description>Practical Marketing Strategies for Small Business</description>
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		<title>By: John Milgram</title>
		<link>http://www.strategystew.com/2008/04/29/physics-of-marketing-law-32-you-cant-attract-clients-without-action/comment-page-1/#comment-81</link>
		<dc:creator>John Milgram</dc:creator>
		<pubDate>Sun, 11 May 2008 20:53:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.strategystew.com/?p=73#comment-81</guid>
		<description>&lt;p&gt;Once you get &#039;em to the surface, then what? How do you make them permanent? Maybe keep a journal?  Write memos to yourself?  Write book reports to yourself?  Write random letters and e-mails to friends, addressing various topics where you have made these now-surfaced observations?  Post comments on somebody&#039;s website? Even go so far as to, dare I say it, Blog?&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Once you get &#8216;em to the surface, then what? How do you make them permanent? Maybe keep a journal?  Write memos to yourself?  Write book reports to yourself?  Write random letters and e-mails to friends, addressing various topics where you have made these now-surfaced observations?  Post comments on somebody&#8217;s website? Even go so far as to, dare I say it, Blog?</p>
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		<title>By: Ivana Taylor</title>
		<link>http://www.strategystew.com/2008/04/29/physics-of-marketing-law-32-you-cant-attract-clients-without-action/comment-page-1/#comment-80</link>
		<dc:creator>Ivana Taylor</dc:creator>
		<pubDate>Sun, 11 May 2008 15:10:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.strategystew.com/?p=73#comment-80</guid>
		<description>&lt;p&gt;So - then the trick is to get them up to the surface?  Maybe the difference is that you have to really care about something.  There are countless times we have the experience you&#039;re talking about.  But it&#039;s only the ones WE care about where it&#039;s really important to - trigger them to come to the surface.  Maybe it&#039;s the whole thing of making it  a ritual to mine thoughts and ideas.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>So &#8211; then the trick is to get them up to the surface?  Maybe the difference is that you have to really care about something.  There are countless times we have the experience you&#8217;re talking about.  But it&#8217;s only the ones WE care about where it&#8217;s really important to &#8211; trigger them to come to the surface.  Maybe it&#8217;s the whole thing of making it  a ritual to mine thoughts and ideas.</p>
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		<title>By: John Milgram</title>
		<link>http://www.strategystew.com/2008/04/29/physics-of-marketing-law-32-you-cant-attract-clients-without-action/comment-page-1/#comment-79</link>
		<dc:creator>John Milgram</dc:creator>
		<pubDate>Sat, 10 May 2008 17:56:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.strategystew.com/?p=73#comment-79</guid>
		<description>&lt;p&gt;You know how you have that one voice in your head that talks to you?  &lt;/p&gt;

&lt;p&gt;I postulate that you have other voices, too.  Not those voices like Ivana is now nodding and saying, &quot;I just KNEW he was off.&quot;  No; more like the backup singers in a band, behind the lead vocalist. These voices, you gotta pay attention to if you want to hear them.  &lt;/p&gt;

&lt;p&gt;So for me, the trick isn&#039;t just acting on ideas that have been floating around, it&#039;s also about hearing that backup voice when it sings.  &lt;/p&gt;

&lt;p&gt;Example:  You go to a movie, you watch it, you go home.  No special thoughts, observations or connections occur to your consciousness. Then, next day, you read the review in the newspaper (that&#039;s SO 1970s, I know), and the big-bucks paid reviewer is writing and you go, &quot;Yeah, now that I read this, I noticed/thought/felt the same thing!&quot;  But you couldn&#039;t have said so to your pals on the way out of the show.  You had to be triggered.  And you&#039;re bummed because you now know you are as smart as the reviewer, if only you could get the thoughts out of the depths and up to the surface.  &lt;/p&gt;
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		<content:encoded><![CDATA[<p>You know how you have that one voice in your head that talks to you?  </p>
<p>I postulate that you have other voices, too.  Not those voices like Ivana is now nodding and saying, &#8220;I just KNEW he was off.&#8221;  No; more like the backup singers in a band, behind the lead vocalist. These voices, you gotta pay attention to if you want to hear them.  </p>
<p>So for me, the trick isn&#8217;t just acting on ideas that have been floating around, it&#8217;s also about hearing that backup voice when it sings.  </p>
<p>Example:  You go to a movie, you watch it, you go home.  No special thoughts, observations or connections occur to your consciousness. Then, next day, you read the review in the newspaper (that&#8217;s SO 1970s, I know), and the big-bucks paid reviewer is writing and you go, &#8220;Yeah, now that I read this, I noticed/thought/felt the same thing!&#8221;  But you couldn&#8217;t have said so to your pals on the way out of the show.  You had to be triggered.  And you&#8217;re bummed because you now know you are as smart as the reviewer, if only you could get the thoughts out of the depths and up to the surface.  </p>
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		<title>By: Ivana Taylor</title>
		<link>http://www.strategystew.com/2008/04/29/physics-of-marketing-law-32-you-cant-attract-clients-without-action/comment-page-1/#comment-78</link>
		<dc:creator>Ivana Taylor</dc:creator>
		<pubDate>Tue, 29 Apr 2008 21:05:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.strategystew.com/?p=73#comment-78</guid>
		<description>&lt;p&gt;David - &lt;/p&gt;

&lt;p&gt;You&#039;re so welcome.  I really enjoyed your article as well.  &lt;/p&gt;
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		<content:encoded><![CDATA[<p>David &#8211; </p>
<p>You&#8217;re so welcome.  I really enjoyed your article as well.  </p>
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		<title>By: David E. Bowman</title>
		<link>http://www.strategystew.com/2008/04/29/physics-of-marketing-law-32-you-cant-attract-clients-without-action/comment-page-1/#comment-77</link>
		<dc:creator>David E. Bowman</dc:creator>
		<pubDate>Tue, 29 Apr 2008 20:00:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.strategystew.com/?p=73#comment-77</guid>
		<description>&lt;p&gt;Ivana, &lt;/p&gt;

&lt;p&gt;Thanks for checking out the post, and passing it along to your readers.  I appreciate the kind words. &lt;/p&gt;

&lt;p&gt;David&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Ivana, </p>
<p>Thanks for checking out the post, and passing it along to your readers.  I appreciate the kind words. </p>
<p>David</p>
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