We Are What We Share
2008 April 30
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Practical Marketing Strategies for Small Business
Ivana Taylor
Take 3 minutes to watch this and share your thoughts
Here’s my (probably non-original) observation about online communities: They start off great, but then, like what Yogi Berra said, “Nobody goes there anymore, it’s too crowded.”
Maybe you have to spinoff private mini-communities from the original in order to keep the junk out. And to keep the focus narrow. Because even if you keep out the junk and the losers, you can get just too much stuff. Administration (or search) becomes tedious. Then, you also have the problem of legitimate new contributors being unable to find you.
And to top it all off, as the video said in the last 30 seconds, how you s’posed to make a living off this model? There’s a big investment needed to be a valuable contributor. Who repays you for this? Or do we join communities as a hobby separate from our day jobs? And stay up all night working the web for the benefit of others?
yup. Yup. Yup. I think that communities will spin off and define themselves. People will naturally gravitate towards groups that are most useful or provide most value. How you make money – I think is the same as before. You can only make money when you trade more in value than you do in cash. Communities are ways of building relationships. It’s up to us to define how they will be used. They are what web was in the 90’s. You KNOW you need it. It’s where the world is going. It’s naive to think that you’re going to wait to jump in when it’s all set up because it takes time to build relationships via web.