Do You Really Need a Marketing Department?

Does every organization really need a marketing department?  Marketing – yes.  But an entire department?  I say no.

Now before you get your "gutchies" in a bind, stop and think that through.

What if we stopped treating "marketing" as a series of tasks or activities that are done by "those creative marketing people,"  and started looking at it as an integral part of every function and every person..

What if every individual in your organization was crystal clear on what your organization was in business to do and could clearly and enthusiastically articulate the value of what you offer to the people they knew?  Employees and associates can be more than your "most valuable asset" they can be "Evangelists" preaching the word of the benefits your company offers. 

What if marketing plans warren't this funeral dirge of research and presentation, but instead consisted of interactive learning between multi-functional teams the each contributed their experience, insight and talent to the development of a truly unique set of strategies that are authentic, and come from the heart.  Implementation wouldn't be something to be imposed, it could be another opportunity to bring your teams together.

A marketing department doesn't get and keep customers – everyone in your organization does.