Get Within Arm’s Reach of Your Customers
2008 June 20
I’m writing this post from a sunchair at the Jersey Shore . Every thirty minutes or so a man comes down the beach sometimes screaming, sometimes yelling and sometimes singing “Ice cream! Fudgy Wudgy, Italian Ice…” and a long list of descriptive, yummy sounding treats. That’’s distribution atat its best.
There is a boardwalk about a quarter mile away with more ice cream than you can imagine — but that would mean thata I would have to go to the ice cream. But this guy brought the ice cream to me.
That has me thinking of the many creative ways we can put our offering within arm’’s reach of our customer – and maybe charge more for the convenience.
No comments yet
