Blog Stew to Inspire Your Appetite for Something New
I’ve been away for a while. A few weeks ago, I was down at the Jersey Shore in North Wildwood. Then I took a quick trip to Ocala to visit a dear friend and collegue – who continues to evolve her business. And today I’m back at the keyboard and thought I’d catch up on my favorite blogs.
So come along with me through my RSS feeds and let’s see what my blogging “peeps” are up to.
My first stop this morning was at Hill on Sales. Today’s topic is about the big sale that got away. Why do we all have this need to go after “big names” that promise big upfront dollars and little profits? The lesson for me in this post is to focus on profitable customers – and not just big names. Healthy revenues are only healthy if you get to keep some of them in the form of profit.
Speaking of profit, let’s see what my buddy Rafi is up to today at Pricing for Profit. “The Secret Cash Cow for Gas Stations.” What? Gas stations have a cash cow? Say it isn’t so. But Rafi does a brilliant job of showing us how gas stations use a little known psychological brain quirk and combine it with their process of creating 89 octane gas to product a few more pennies to their bottom line.
And now for something completely different Jack/Zen is talking about keeping things sacred and practicing mindfullness. This is easy to say, hard to do and sometimes feels downright silly when you’re doing it. but mindfullness requires attention to the simple activities in life. The mind and energy you put into each activity is transferred to the one receiving or interacting with that you’ve made. It reminds me of a wonderful book and movie called “Like Water for Chocolate” where characters feelings of sadness, passion and joy are literally transferred into their food and then to them.
Writing about mindfullness makes me think about how powerful authenticity is as a strategy and how mindlessly we ignore the most effective marketing vehicleout there – our own enthusiasm.
So there you have it. What is your blog roll teaching you today?
