Comments on: What to Do When You Lose Some Brand Equity http://www.strategystew.com/2008/08/05/what-to-do-when-you-lose-some-brand-equity/ Practical Marketing Strategies for Small Business Thu, 09 Feb 2012 13:19:57 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Michelle Illuminato http://www.strategystew.com/2008/08/05/what-to-do-when-you-lose-some-brand-equity/comment-page-1/#comment-49 Michelle Illuminato Tue, 05 Aug 2008 13:32:19 +0000 http://www.strategystew.com/?p=42#comment-49 <p>I'd say go with the Smart car,(to push your 'smart' angle) or a hybrid, (to be identified with sustainable-consciousness) ! tee hee, oh and i really don't like the wimpy underplay of the new Wal Mart logo. </p> I’d say go with the Smart car,(to push your ‘smart’ angle) or a hybrid, (to be identified with sustainable-consciousness) ! tee hee, oh and i really don’t like the wimpy underplay of the new Wal Mart logo.

]]> By: Ivana Taylor http://www.strategystew.com/2008/08/05/what-to-do-when-you-lose-some-brand-equity/comment-page-1/#comment-48 Ivana Taylor Tue, 05 Aug 2008 12:55:12 +0000 http://www.strategystew.com/?p=42#comment-48 <p>Hi Guys - I think that's what I loved about the Aztek (in addition to the awesome gas mileage (26mpg for a big A-- car). And the unique look of it AND the fact that everyone but me hated it. Something about that combination just really worked for my "positioning" around what I do. </p> <p>George - that's a good suggestion - an interesting car in an interesting color. Like that.</p> Hi Guys – I think that’s what I loved about the Aztek (in addition to the awesome gas mileage (26mpg for a big A– car). And the unique look of it AND the fact that everyone but me hated it. Something about that combination just really worked for my “positioning” around what I do.

George – that’s a good suggestion – an interesting car in an interesting color. Like that.

]]> By: Joel Libava http://www.strategystew.com/2008/08/05/what-to-do-when-you-lose-some-brand-equity/comment-page-1/#comment-47 Joel Libava Tue, 05 Aug 2008 12:50:45 +0000 http://www.strategystew.com/?p=42#comment-47 <p>Hi Ivana,<br /> Glad that you are OK!<br /> No offense, but the Aztec just never did it for me.<br /> Joel </p> Hi Ivana,
Glad that you are OK!
No offense, but the Aztec just never did it for me.
Joel

]]> By: George Nemeth http://www.strategystew.com/2008/08/05/what-to-do-when-you-lose-some-brand-equity/comment-page-1/#comment-46 George Nemeth Tue, 05 Aug 2008 12:50:17 +0000 http://www.strategystew.com/?p=42#comment-46 <p>The new Smart cars come in orange. I wonder if mini-coopers come in the same color. I think you should go with a similar color car and a personalized license plate. Maybe strtgstw is available?</p> The new Smart cars come in orange. I wonder if mini-coopers come in the same color. I think you should go with a similar color car and a personalized license plate. Maybe strtgstw is available?

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