Learn to Influence, Create Sticky Customers, Build Irrisistable Offerings and Do Marketing Magic

2008 August 20
by Ivana Taylor
A human brain showing frontotemporal lobar deg...

Image via Wikipedia

What if you were imbued with magical powers that gave you the ability to influence and attract whatever outcome you wanted; more money, more time, more customers, more profits, less work, fun work with fun people…whatever your small business heart desired?

You already have exactly that ability.  And since I'm a huge fan of all things involving buyer behavior, influence and general brain games, I thought I'd share some of my favorite articles on the subject.

  • Neuromarketing: Roger Dooley is a well-known consultant who makes brain science easy enough for all of us to understand and USE in our marketing strategies.  You'd better budget time because you won't be able to stop reading.  For more detail, get the book, Neuromarketing.
  • 7 Triggers to Yes: OK, not a blog, but a great book and some articles and tools on this site that you will eat up — it will leave less crumbs in bed than cookies.
  • Cialdini's Principles at work.  This is an article by Mitchell Weisburgh that goes through his Turkish Rug buying and selling experience.  It's a little long – but worth the read.
  • Brain Based Biz: Robyn McMaster provides all matter of insight into how our brains work and how to manage and use our brains' tendencies to get and keep customers.

What are your favorite "Influencer" blogs, articles and books?

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  1. August 22, 2008

    Hello Ivana, you have compiled good sites to learn more about building on new facts about the human brain in marketing and business. Since MRI’s are opening avenues not open previously, the things we are learning from research is relatively new. It makes a difference if it is presented in scientific terms or the everyday language we can easily.

    Thanks for including my work here.

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