Help Customers Get Educated By Giving Presentations Away
2008 October 3
Things have really changed in the world of marketing — and to tell you the truth — I like it.
We used to have this "rule" to not give anything away. But, with the onset of the internet culture of sharing and education, it's not a question of whether you should give things away, it's WHAT should you give away?
Here are some ideas:
- White papers that clearly explain the benefits and financial quantification of value for your customers to share with their decision-makers.
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Slides and presentations that customers can insert into THEIR presentations about your product or service.
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Audio interviews with industry experts.
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Video and audio of seminars and workshops that you've done.
2 Responses
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Hi Ivana: The are so many great presentations that can be found SlideShare.com, on just about any conceivable topic. Users can either the downloade slide decks, or upload their own prezos to share.
I love this post.
I completely agree with Michael and urge everyone to discover http://www.slideshare.com.
My own site is majority slide shows or videos vs. traditional blog posts because I believe the majority of business world still communicates messages via a presentation. Granted, most presentations are lousy…
Some the great slide shows on slideshare are sure to educate you on improving your presentation skills.