How to Control and Maximize Your Personal Brand

You are building a personal brand every minute of every day. You may not always be aware of that, but it is happening whether you are conscious of it or not.

Just a few months ago, I got an e-mail from Dan Schawbel, publisher of Personal Branding Magazine and the Personal Branding Blog. He said he was an avid reader of my blog and asked if I’d write an article for his online publication “Personal Branding Magazine.” I was completely flattered because I had not realized that I may be perceived as a personal branding expert. But when I thought a little more about the fact that my company is in the business of getting you chosen over any other alternative, it dawned on me that personal branding fell into that area.

So, take a moment and subscribe to Personal Branding Magazine and then click over to the rest of these articles and see how you might apply them for yourself:

“When Your Personal Brand Becomes a Commodity, You Lose” : Dan Schawbel shows a vivid example of where you can end up if you are not managing and controlling your brand — invisible. Invisible doesn’t pay the bills, but it’s definitely the easy way out. In what ways can you make yourself memorable and visible today? How about dressing up your e-mail signature? Is your tag line descriptive enough to get clients to choose YOU? Do you have a distinctive physical feature (like red glasses) or a distinctive way about you that sets you apart?

Chris Brogan’s “Develop a Strong Personal Brand”: Chris Brogan has a whole series on personal brand - the first one actually features Gary Veynerchuck as well.  In Part one of the series, they talk about why it’s important to have a personal brand.  What is it about you that stands out in a sea of sameness?

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