What Do Your Customers Trust About You?
Image by el_floz via Flickr
Trust is an amazing thing. Like a spider web; it’s unbelievably strong and fragile at the same time.
When you establish trust with your customers, and nurture trust – you will have them forever. But when customers lose trust – it’s gone for good (well at least a long time.)
Our brains can’t possibly do a logical evaluation of every choice available to us. If they did we would spend years trying to decide if we want pepperoni on our pizza or not. Instead, our brains learn to trust and so we make decisions quickly and easily – albeit emotionally. Sometimes we’re wrong and it hurts, but more often than not – it’s a good system.
Like in any relationship trust is the glue that holds us all together. So what do your customers know they can trust you for? Let your brain run wild and don’t just focus on tangible features, think about intangible benefits too.
Related articles by Zemanta
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_c.png?x-id=7224091a-1711-4626-9532-43c9d499a017)
I’d like to think my customers (or my readers, at least) trust me to be honest and inventive in my solutions. Trust is a very important thing in a provider. I trust my teachers to teach me stuff, and I trust the guy at quiznos not to put lettuce on my sandwich, haha.