Think Differently About the Economy and Bootstrap with Style

Over the last few weeks I’ve written several articles on the economy for the American Express Open Forum blog. Every article offered some practical advice that any sized business could benefit from.

I contributed “Bootstrapping is Hip.” I outline some reasons why it’s GOOD to be low on cash and then give you some easy marketing tactics to get you going for low dollars.

John Jantsch from Duct Tape Marketing, wrote about the possibility that it’s our attitude toward money was in a recession. Whew, I’m glad I’m not the only one who believes that our thoughts and attitudes toward money effect how much of it comes through.

Kyle Hunt (Your Marketing Guy), another Duct Tape Marketing expert pulled together a wonderful article that focused on marketing as a two-step process; let’s get to know each other — then let’s get married. I feel sorry for anyone who gets those two reversed.

So, if you’re feeling down about the economy - check out the AMEX Open Forum blog and adjust your attitude, pull yourself up and give it the old one-two punch.