Toilet Paper Entrepreneur NOT Afraid to Be Outrageous

Mike Michalowicz loves lots of things; family, life and his work.  In addition to these basics I would also add, being funny and goofin for the camera. 

I’ve been reading his new book “Toilet Paper Entrepreneur” and although I’m not finished yet, I’ve beenstruck by his energy and outrageousness.

“It works for him.”  I thought.  He’s a funny guy.  He’s a happy guy.  He’s a successful guy. But what about “the rest of us?”  Are we afraid to be outrageous?

I’d say YES!

Would you just look at all these videos?!  If you’re having a bad day, just click on over there and take a look.  You’ll be smiling in no time.

Outrageousness works.  If you have the guts.  And if you’re an entrepreneur, we know you have guts, so why are you afraid to let your story out?

“I’m afraid to alienate all my potential customers.”  Well, you don’t want EVERYONE to be your customer – just the special people.  Your customers will choose you and be loyal to you the more they relate to you.  So don’t be afrraid to be yourself – it will attract customers you like that will like you back.

“I’m just not funny and energetic like Mike.”  You don’t have to be.  Look at people like Ben Stein and Steven Wright.  These are two individuals who have made the dead pan work.

“What’s my company’s hook?  What do I focus on?”  This is where you have to dig deep.  Think back to what passions and peeves you have about your business.  Think of a definig moment when you were energized to get something done a certai way.

Here are some other examples of entrereneurs behaving outrageously:

Larry Olmstead at Fast Company – There are several examples here – some were successful and some were a bust. 

Jim Kukral puts more of a local twist on his idea.  He does a wonderful job of outlining his step-by-step approach .

What’s the most outrageous thing you’ve done to promote or define your business?