How to Sell Hard Without Hard Sell
2009 January 20
I’m in the process of promoting my first session on DIYMarketers : The Power of Three with Mike Michalowicz.  This has been more fun than I’ve had in a while — but I’m noticing something about myself; I’m feeling the urge to sell hard- and that just doesn’t work.
Part of that comes from my ego; wanting to deliver results. And the other part of it comes from fear of failure. Neither is appropriate.
Selling hard requires a focus on the audience and what they are going through – andnot focus on you and your issues. As a result, we’ve tweaked the offering a bit and made some changes.
Check it out – tell me what you think – and of course : BUY IT!
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