Do You Have the Secret Code that Will Get You Chosen?

Marketing people, by nature, tend to be fairly optimistic types.  And while having a rosey outlook on life and business is certainly a plus – there’s more to attracting and keeping the best, most profitable customers than that.

I’ve been reading this wonderful book called “The Secret Code of Success” by Noah St, John and spending my time noodling on ways that I could implement some of the principles that he talks about in my consulting practice.

This article is not a book review – rather it’s a sort of process piece on some of the concepts and how you can use them to have more fun getting and keeping customers.

For example, traditionally, we’re taught a sort of plan, do check, act process.  You set some goals, you do some stuff to get you there, so see how much further you have to go and then you act some more.  Yet, if you achieve the goal, it feels empty and when you don’t – you feel let down.  So you try again.  But then, you’d be missing something.  You’d be missing what’s really happening here.

1. You need to get clear on what you want.  Whenever you miss your goal – chances are you weren’t crystal clear on what success looked like all the way to your bones. (There’s help for that).
2. You’re doing and doing and keeping busy, but not exactly on activivies that will get you there.  And you know it.  Are you avoiding reaching out to someone?  Are you mumbling around with memos, proposals and files when you could be making a real impace?  See what I mean?
3. Now you feel bad.  And you keep trying and doing stuff that isn’t working.

That’s depresssing.

In this application of the “Secret Code”  I’d like to practice simply getting clear.

Some Ways to Get Clear:

Get Quiet and pay attention to the little voice inside your head.  What’s it saying?  What’s it’s commentary on what you’re currently thinking?  For example.  You have to go to a meeting.  Your voice says “I hate this meetiing.  I could be out doing…..”  There, that’s a clue to getting clear.  Or conversly you’re going to a meeting and you think “I love meeting with this person!” You want to note that thought and event and chalk it up to more clarity.

So – practice that today and see what comes up for you.