BizSugar: Your Opportunity to Be the Big Fish in Small Business

How many of you actually use or reference Digg? Or maybe you use StumbleUpon?  These are terrific tools to promote articles and even yourself.  They are also terrific sources of what’s hot in the blogosphere.  There’s only one problem — everyone thinks so too.  How is a small business supposed to compete with this morning’s top article on Digg: “12 Greatest Barbie Dolls for Nerds?”  While this article may be an interesting way to spend a few minutes — unless you’re in the Barbie Doll clothing business – it’s a waste of time for small business owners.

Compare that to today’s top story on BizSugar “You Might Be a Sleazy Salesperson if..” See, just as much wierdness and interest in the headline, but with much sweeter and applicable content for small business owners. 

I discovered bizSugar a while ago, but just hadn’t gotten into the habit of heading over there.  I just didn’t get it.  But I have this rule (which I highly recommend to all of you) after a few months — go back to places you’ve been and see if you can make it work.  Remember, you’ve learned some things playing around the web and social media over the last few months, and this is how you can test and see if you can make something work that you didn’t “get” before.

How You Can Benefit From bizSugar:

• Marketers: Put bizSugar as one of your favorites or tabs when you open the internet and take a quick glance at the top stories or most recently submitted.  You’ll get a quick idea of some trending topics in the world of business.
• Bloggers: You are supposed to LINK to other people to build blog presence.  After a while, it’s hard to find that wonderful combination of linking to a blog that’s big enough to draw new traffic yet small enough where you can build a personal relationship with that power blogger.  bizSugar will help you do this.  Check out the articles there and write your articles around some of their topics.  Share link love.
• Business Writers: You guys may also be bloggers, but I wanted to separate you because you have the opportunity to feature your articles to a targeted audience.  bizSugar is sort of like advertising on cable.  Post your articles there where your audience will see it.
• Business Owners: If you have a blog, become a frequent contributor to bizSugar.  It looks like a much smaller audience than the other sharing sites.  It’s also a great complement if you are serving as an expert on LinkedIn questions.

Are you already using bizSugar successfully?  Leave a comment for the rest of us newbies about how we can benefit from this super targeted small business site.