Use Your Right Brain to Compete in Today’s Economy
2009 July 7
I’ve just finished the book “A Whole New Mind: Why Right-Brainers Will Rule the Future,” by Daniel Pink. You’ve probably heard that name before because he’s also the author of “Free Agent Nation.” You can read my book review on Small Business Trends today.
One of the big things that this book brought out was a unique opportunity for US corporations to position themselves in a whole new area that has been in front of us the whole time.
Developing a more holostic marketing strategy; one that works from the inside out is not only more effecient and more fun, but will help you develop a more consistent and defendable competitive position.
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Ivana – I read your review of A Whole New Mind over at the SBT website – what a great book!
Question – have you used any of the thinking from the book to shape your work? Would love to hear about it…