What Have We Learned About Social Media ROI?
2009 December 28
We’ve spent the last few years getting our feet wet with social media tools. This year, it’s time to make all that learning pay off. I got this cool presentation link from my social media measurement guru, Adam Henderson.
I love this fun presentation about social media ROI. There are so many things to learn here:
- Social media is a marketing tool and not a toy.
- I think of social media as being in the PR family – it builds brand and reputation and gives you the opportunity to put stories and a human face on your company
- It has spawned a new “Manager” to add to your team – the social media manager. Doing it right requires time and effort.
- All is worth NOTHING (I like to say the big ‘Nishta’) if you’re not making money and generating customers.
- You have to know what to measure: transactions, new customers and dollars per transaction
What have you learned from social media and ROI this year and what will you do with it in 2010?
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