What an insightful comment! My prediction for businesses that resist ANY new technology can is that they will fare the same as those businesses that resisted the telephone, the television, the radio and the computer.

The whole idea of real-time reviews and transparency is a long time coming. If you’re a fan of a true market economy – then this is a dream come true. The consumer now has access to near perfect information about many products that they want to purchase. You have to love that.

Companies that want to stay in business and be profitable will have to create systems that create more open channels between them and their customers.

Although I think it has a long way to go, Augmented Reality continues to blow people away, including myself! It’s recent integration into Yelp’s iPhone app can only increase the technology’s popularity. On the other hand, many companies that don’t know how to handle the negative reviews, the adjustment of the transparency businesses are facing today and the businesses that don’t understand the changes in technology, and in turn deny that these changes are taking place, are doing everything they can to try and keep these sites under the radar, along with extensive damage control.

What do you think is going to happen to these businesses that are resisting these changes in technology, and the others that continue to get negative reviews by consumers as soon as the previous “damage control” is done?

Great article and info!

~ Joey Goodman aka Joey Buddha

I also think mobile apps for both the iPhone and Android platforms will become a lot popular and we should see even more innovation in those spaces.