Interesting Marketing Articles You’ll Want to Check Out

I’ve been trolling around the web looking for articles that make me stop and think.  One of my saving grace tools has been Netvibes to organize all my web content.  Just like iGoogle, Netvibes allows me to subscribe to all kinds of content and see what’s new at a glance.

Today, I’m sharing the latest posts from my Netvibes screen- the ones that make me stop and think.

Fantastic Facebook: AMEX Open Forum always has the smartest, most practical advice from all over the world of small business.  Just when you thought there was nothing new that you could do for Facebook, Matt Silverman outlines 5 Fantastic Facebook strategies.  He’s also got some great examples for you to follow, so check them out.

Heat Up Sales with Coffee:  If you’re a fan of the book Neuromarking, you really should check out their blog.  In this article we learn that the temperature of a beverage makes a difference in how we judge people.  Read about their study that showed that people who held a warm beverage attributed “warm” qualities to the person they were dealing with.  Hey – anything to increase the chances of a sale!

You Can’t Take Back a Tweet: David Meerman Scott as a terrific warning for all of us — You can’t take back a Tweet.  As we all get more familiar with the speedy world of real-time marketing.  David shows us that acting in haste is never a good idea.  Read his lesson and learn.

The Role of Price in Love: I often say that pricing is the step child of marketing strategy because not a lot of marketing people like to play with the possibilities.  Rafi Mohamed makes pricing fun.  Here’s an article he wrote about love and money around Valentine’s Day.  It seems that when single women were presented with the option of going to a high-end restaurant on February 13 for a less expensive meal – they saw that as cheap.  Married women were more open to the offer because it was “our money” and we want to spend it wisely.  Rafi preaches the importance of creating an offer for different segments with prices at a variety of levels.  This is a great example of how restaurants can manage their profitability and please their clients at the same time.

Finally, Let’s check with the Renaissance Man, Bill Finlay: Bill is continuing his quest for “doing the improbable.”  In his latest post, he talks about the challenges a physical limitation can bring up when you’re trying to be physically fit.  Check into this site frequently for honest, heartfelt insights into the modern male.

What’s on YOUR blog roll that you think I should be reading?