InfusionSoft Puts Their Mouth Where Their Money Is

It’s the second day of InfusionCon and I decided to come “early” to set up and write a few articles based on the interviews I’d done yesterday.  When I got to the hotel ballroom– Clate Mask, Scott Martineau and their team were already in the main ballroom with about a hundred or more InfusionSoft users helping and sharing what it takes to build your business and be successful.

You can’t pretend this kind of stuff.  You really just can’t.  And InfusionSoft is reaping the benefits.  A couple of years ago, they had about 300 or so attendees, last year there were 600 and this year, there are over 1000.

InfusionSoft is a terrific software to help you build and grow your business using direct marketing.  But now that I’m here I can see that these people are absolutely NOT buying the software at all.  They may be writing checks to InfusionSoft for the rights to use it — but that is not what they are buying.  I believe that they are buying “heart.”

When Clate and Scott Mask did the introductory address to the attendees, they not only told us that their commitment was to eliminate the pain of being and entrepreneur trying to market their business — they SHOWED us.

Most CEOs of companies would have their staff do most of this stuff – but not these guys.  They are there, with everyone answering what might, to them, be a mundane, simple or stupid question.  But they know and remember when they had the exact same questions.  And they are patient, kind and sharing with their users.

Another example of their commitment to the entrepreneurial spirit was getting John Assaraf, author of “The Answer” and one of the participants in “The Secret” to speak for over an hour.  Not only did John speak, but he was HERE, mingling with the entrepreneurs, answering questions, sharing encouragement and making outrageous offers and programs that will help these attendees achieve their growth goals.

It’s one thing to say, print and even act your marketing message.  But the guys at InfusionSoft ARE their marketing message.  The software ain’t cheap — but the experience is priceless!