Check Out The Referral Engine by John Jatnsch
2010 May 10
If your sales and marketing budget is a little low — be sure to check out my review of John Jantsch‘s latest read “The Referral Engine: Teaching Your Business to Market Itself.”
I can already sense the excitement you must be feeling at the prospect of getting and keeping great customers without spending a lot of money.
However, you can expect to spend a little time on creating your very own referral process. Â But don’t worry about it — John has weeded out all the loser strategies and just picked the tried and true best practices that he’s gleaned from hundreds of interviews with entrepreneurs.
I encourage you to not only get your own copy of “The Referral Engine“ but get a few for for your sales and marketing friends.
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- Bake a Referral Engine Into Your Business Model (ducttapemarketing.com)
- The Referral Engine Overview (ducttapemarketing.com)
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