Google Pac Man is Fun and “Buzz” Building

If you haven’t had the chance to follow the online buzz today — it’s all about Google’s creative and interactive Pac Man home page.

If you haven’t been on Google today (does that actually include ANYONE?)  head over there now — Google.com (not iGoogle – but Google)  and I didn’t include the hyperlink because after today it will be gone, so don’t bother.

The point here is Google’s very fun, simple, yet powerful branding practice of adjusting their name to suit all kinds of holidays and distinctive days.  They follow historical days and creatively adjust their logo to suit.

Today is the 30th anniversary of Pac Man and true to form Google has recreated their logo so that you can actually play Pac Man by clicking on the “insert coin” link.  Now you can bring back those Pac Man memories or actually try out that vintage game you’ve heard your folks chatting about with their friends.

Needless to say — as if Google needed a viral phenomenon — it’s been all over Twitter and the web.

It’s got the Buzz going and I’m curious to see what happens to their stats of how long people spend on Google “Googling” at the Pac Man logo instead of searching for their terms of interest.

The Buzzing has been all over the web today.  So in how can we create that natural kind of buzz about our business that Google has done with this one?

1. They consistently surprise is with their creativity.  Their logo re-creations are a sweet surprise when you land on Google in the morning.  They make us smile.
2. This logo is interactive and emotionally connects us to the past.  This logo does two things that previous re-creations hadn’t; it engages the audience to play AND in the playing takes them back to a time when they were young — or — gives the younger audience the opportunity to experience video games from the past.

Great move Google!