Are These Top 5 Deathbed Regrets Killing Your Business?

One of my friends shared an interesting blog article on Facebook the other day.  It was called “The Top 5 Regrets People Make on Their Deathbed” and it occurred to me that these regrets applied not only to their life, but to those who might be running a business and wearing many hats.

What I’m trying to say is — that if you addressed each of these regrets in your life and your business, you will not only be (and die) happier, but possibly richer as well.

  1. I wish I had the courage to be true to myself. This is the regret of a life lived by someone else’s playbook and not your own.  The nurse who authored the article talked about people leaving so many of their own dreams unfulfilled because they made choice to meet the expectations of others.  When I think about applying this to your marketing strategy, I think about doing things because “that’s how it’s done” and not because this is what might blog your customers away.  Fulfillment and success in marketing your business lives in the space of expressing yourself that intersects with meeting a genuine customer need.  You’ve had moments in this space, from now on — work toward making your life and work live in that space.
  2. I wish I didn’t work so hard. I read a book that said that people like to work hard.  It’s when the working hard isn’t self-generated or chosen that creates a problem.  It’s working hard at the wrong things that don’t bring value.  I often like to say that good marketing isn’t really hard work, it happens naturally and it’s fun — almost play.  To someone else who doesn’t share your passion, it might be working hard, but to you — it’s pure self expression.
  3. I wish I’d had the courage to express my feelings. There we go again — doing what we THINK is the right thing or what others might expect.  I have a friend who has a very unique way of presenting information.  She hates powerpoint and prefers telling stories.  One time she got up in front of the management team to give a presentation and she did what was “expected” — it was TERRIBLE.  Real excellence comes from creating your own special sauce of doing things.  It’s worth the effort to find that balance between what is an expression of you and what works.
  4. I wish I had stayed in touch with my friends. Staying in touch with friends, staying in touch with customers.  Another expert said that humans are really only happy when they are in good relationships with others.  Being in contact with others and interacting is what makes us happy.  These days there are so many tools and systems you can use to stay in touch with friends and customers that if you don’t it’s because you choose.
  5. I wish I had let myself be happier. Happiness is a choice.  You don’t become happy, you BE happy.   As Dr. Phil likes to say behave your way to happiness.  First you decide to be happy, then do the things that happy people do and you will HAVE all the joy that no amount of purchased, worked-hard-for bling can bring.

Interesting isn’t it?  That when our time on Earth is done, we suddenly get very clear on things.  I like this article because it shows us that we can CHOOSE today, right now, to be all these things.  There is no process involved, no magical formula to do.  Just choose.

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