One of my friends shared an interesting blog article on Facebook the other day. Â It was called “The Top 5 Regrets People Make on Their Deathbed” and itÂ occurredÂ to me that these regrets applied not only to their life, but to those who might be running a business and wearing many hats.
What I’m trying to say is — that if you addressed each of these regrets in your life and your business, you will not only be (and die) happier, but possibly richer as well.
- I wish I had the courage to be true to myself. This is the regret of a life lived by someone else’s playbook and not your own. Â The nurse who authored the article talked about people leaving so many of their own dreams unfulfilled because they made choice to meet the expectations of others. Â When I think about applying this to your marketing strategy, I think about doing things because “that’s how it’s done” and not because this is what might blog your customers away. Â Fulfillment and success in marketing your business lives in the space of expressing yourself that intersects with meeting a genuine customer need. Â You’ve had moments in this space, from now on — work toward making your life and work live in that space.
- I wish I didn’t work so hard. I read a book that said that people like to work hard. Â It’s when the working hard isn’t self-generated or chosen that creates a problem. Â It’s working hard at the wrong things that don’t bring value. Â I often like to say that good marketing isn’t really hard work, it happens naturally and it’s fun — almost play. Â To someone else who doesn’t share your passion, it might be working hard, but to you — it’s pure self expression.
- I wish I’d had the courage to express my feelings. There we go again — doing what we THINK is the right thing or what others might expect. Â I have a friend who has a very unique way of presenting information. Â She hates powerpoint and prefers telling stories. Â One time she got up in front of the management team to give a presentation and she did what was “expected” — it was TERRIBLE. Â Real excellence comes from creating your own special sauce of doing things. Â It’s worth the effort to find that balance between what is an expression of you and what works.
- I wish I had stayed in touch with my friends. Staying in touch with friends, staying in touch with customers. Â Another expert said that humans are really only happy when they are in good relationships with others. Â Being in contact with others andÂ interacting is what makes us happy. Â These days there are so many tools and systems you can use to stay in touch with friends and customers that if you don’t it’s because you choose.
- I wish I had let myself be happier. Happiness is a choice. Â You don’t become happy, you BE happy. Â As Dr. Phil likes to say behave your way to happiness. Â First you decide to be happy, then do the things that happy people do and you will HAVE all the joy that no amount of purchased, worked-hard-for bling can bring.
Interesting isn’t it? Â That when our time on Earth is done, we suddenly get very clear on things. Â I like this article because it shows us that we can CHOOSE today, right now, to be all these things. Â There is no process involved, no magical formula to do. Â Just choose.