A New Spin on Employee Surveys
I have a client that is using CVENT for their surveys and event evaluations, so when I saw this article about how to keep surveys present, but unobtrusive, I took a closer look.
Many companies opt to do customer surveys at intervals — rather than keeping them always open. But giving your customer the ability to give you feedback when THEY want to give you feedback is one of the most important things you can do.
In this article, Cynthia Spitalny gives several great tips on how to keep your survey open on the web without upsetting your web visitors.
If you are doing a web-based survey and want it to get maximum exposure and maximum participation, one of the best ways to achieve this is through a web-based survey. If you are like most companies, you have some sort of web presence – a website, or portal, or email system that people can access. Your web presence is the best place for you to run your persistent survey. Here are a few tips on doing it the right way:
- Keep the link or icon for the survey in an unobtrusive spot. Ensuring that your customers have the best user experience while on your web presence is important so having them take your survey – while very important to you – should be secondary for most of your customers. Keep the link or icon in a discrete but confined space.
- Remove the link or icon if a customer opts to not take your survey at any point. Like most company surveys, you ask your customers if they would be willing to take your survey. If customers opt to not take the survey and those customers can be identified when they log back into the website/portal/etc, then be sure to remove the link. No means no, and you want to keep your customer base happy.
- Offer appreciation and gratitude for those who take your survey. Customers are bombarded by so many things these days that for someone to take the time and complete your survey, this is worth thanking them. Be sure to acknowledge those who completed your survey and offer gratitude and thanks for helping you get closer to achieving your objectives.