Using Google+ to Increase Visibility
In the world of online marketing, there are limitless options that you could pursue which can all help boost your reputation whether you are a small storefront operation or one of many logistics companies. One of the newest tools that businesses are now using is Google+ as it has greatly improved over the last year to aid with SEO – a feature other social media sites can fully offer. How can Google+ help you increase your online visibility and improve your search engine opposition?
Local Search
One way in which Google+ can significantly help your business is in local search. In the past, Google Places was the tool of choice for businesses to use when they want to be found through local search. Google Places recently converted over to Google+ Local with most of the same features.
With Google+ Local, you can be found when people search for phrases that are related to your niche. For example, if someone types in “pizza” Google could show some local results based on the searchers location. Google will look for any Google+ Local listings in the area for companies that specialize in logistics. This will then bump that company’s Google+ listing up in the rankings above some of the bigger world-wide companies.
Generating Social Signals
One of the nice things about the conversion from Google Places to Google+ is that it has a more social feel to it. Now, businesses can interact directly with the public through their listing, instead of just having a static listing up on the Web. This means that companies can share status updates, answer questions directly from customers, and do a lot of other things. Google and the other search engines look at social signals to help with search engine rankings. If a business profile or website generates a large number of social signals and people talking about it, it will only help in the long run.
Write Some Content
When you set up a Google+ profile for your business, you have the opportunity to write blog posts on your profile for others to see. When you do this, you can include keywords that are relevant to your niche in the blog posts. This will help your Google+ profile rank higher in Google, and it can also help your business website ranking in the long run.
Google+ may not be as popular as Facebook, but it does have some potential when it comes to boosting your site’s search engine results. Just make sure that you play around with the service a little bit before you get too involved with the process of creating your profile.
