Types of Promotional Products for Your Startup

2013 March 29
by Ivana Taylor

If you are currently working on putting together a new startup company, you are going to have to take the initiative to advertise and market the business in a promotional effort. The purpose of marketing would ultimately be to help build your business from the ground up, allowing you to gain exposure and new potential clients and customers who will do business with you. There are numerous promotional products that can be used for startup companies. You can give these products a try to reap all of the benefits.iStock_000002056823XSmall

Choosing a Product

Choosing a product for your business is the most important thing. You want a product that is actually going to represent your startup in a good way. There are so many products that can feature your business name or logo in a marketing sense, so you should choose wisely. Some options that you will have include t-shirts, sweatshirts, hats, mugs, and personalized tote bags. You can create customized hooded sweatshirts with a graphic design that represents your business. These sweatshirts can be worn by all kinds of customers and as they wear the comfortable sweatshirt, they are basically walking around as walking billboards. You can decide on just about anything because the type of product you choose is your decision.

Printed Business Cards

You can customize your own business cards, have them printed out, and start passing them around. There are lots of online websites that make this undeniably easy to do. Interestingly enough, this is one of the oldest forms of advertising for a business and it is still a tried and true method to this day. Every business owner should have promotional business cards on hand at all times because they do come in handy. You can place them at the front of your business so that customers can grab a few and pass them out to their friends. You can also ask to place them in other local stores and shops around the area. Try to create eye-catching and professional printed business cards so that they are visually appealing and actually get positive attention from possible customers.

Offering Coupons

You may not have realized this but offering coupons is much like offering a promotional product for your startup. Aside from coupons, you can also offer discount specials to get people to buy something from your business. The coupons or discount codes should include the name of your business so that people automatically know what store the code is for. It is important to remember that customers enjoy sweet deals and discounts. If this is what you are offering, they will likely try out something that you have to offer, and you can end up gaining loyal customers from this.

There are so many promotional products that you can use for your startup. It is always good to use a few of these promotional products, especially if you are trying to increase traffic for your business and gain more customers. These marketing efforts can prove to be very worth it in the long run, especially when it comes to building a loyal base of customers who will continually choose to do business with you. Get creative when it comes to the promotional products and choose items that you think represents your business in the best way.

 

5 Responses leave one →
  1. Ameila permalink
    April 2, 2013

    Promotional products really work. They are sometimes the easiest and fasted way to get something noticed. As they say you can sometimes get “more BANG for your BUCK” when you use these products. A place we have found to get some great deals has been http://www.brandables.biz/

  2. May 6, 2013

    One reason many products work great as corporate gifts is that they offer practical utility to the recipients while promoting your brand. Products with functionality are retained and used for a long period of time; e.g. advertising gifts like mugs, folders, pens and other stationery products.
    Gloria

  3. July 29, 2013

    Promotional products are one of the best ways to promote any business, but before taking any step further it’s important which product to choose, there are many products available which can be chosen as your promotional device like T- shirts, food products, and office desk accessories like mouse mats which makes your brand more exposure.

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