Ivana Taylor Stews On Marketing Strategy
Thinking goes better with food and wine. And good marketing strategy is kind of like a stew – don’t you think?
After all, a stew is a collection of meats and vegetables that you had hanging around the fridge, not doing anyone any good until YOU made the decision that they would be much better off together – then apart.
Yes – much better for them (being put to good use) and much better for you (tasty treat to share with special friends around a toasty fire wih warm bread and wine).
Stews are better when they’ve had the time to simmer all day, rest overnight and reheated the next day. Marketing strategy too. At first these independent ideas jump around, then you put them together, toss them around, let them simmer and – voila!
Strategy Stew!
Bon Apetit


