Entries by ivanastaylor

I started an in-house marketers membership site a few months ago called DIYMarketers.  I'm a marketing wiz - not a technical wiz.  So when it ...

Like many of you, I'm doing my survey of what trends are going forecasted for 2009.  I wrote about a few in the last post, ...

While everyone is moping, crying and predicting how deep the recession will get - there is a small quiet group out there kicking marketing ass ...

Yeah - I know - you've got no extra cash. To get cash you need customers. To get customers, you need marketing.  So how are ...

It's amazing how much control we have over our lives, experiences and outcomes.  When it seems that everything is out of my control - I ...

In the world of business, nothing has changed and everything has changed.  The best marketing strategy any business can use has been - and continues ...

Mike Michalowicz loves lots of things; family, life and his work.  In addition to these basics I would also add, being funny and goofin for ...

I never understood why actresses and some women would ltell people they were YOUNGER than they really were.  I mean if you're going to lie ...

Don't fall into the trap of lowering prices just because the economic situation gets tight.  I ran into this quote from Rafi Mohammed and I ...

David Corkindale has recently written and article for the Wall Street Journal and in his blog called "Mistakes Marketers Make - Seven pieces of conventional ...

Customers are like potato chips - they will always make more and there are enough for everyone.  With more than 6 nillion people on the ...

I found this fascinating quote today: You cannot achieve growth without some semblance of an identity, a universal definition of the tool. Is this right? Are ...

I've been running an experiment with Twitter recently and I'm not sure I like what I'm getting. Over the last few weeks or so, I've tried ...

Over the last few weeks I've written several articles on the economy for the American Express Open Forum blog. Every article offered some practical ...

It has been entirely too long since I've handed out some link love. Pricing is key strategy in uncertain times: This post on Rafi's Pricing for ...

Are you feeling like you're in survival mode lately? You lose one customer - then maybe another is threatening? The next thing you know ...

[caption id="" align="alignleft" width="240" caption="Image by el_floz via Flickr"][/caption] Trust is an amazing thing. Like a spider web; it's unbelievably strong and fragile at the ...

About a month ago I received an e-mail from my new friend Martin Lindstrom asking me to review his latest book "Buyology." Needless to ...

Are you in the process of losing a customer? YIKES! How did that happen? There are really only a few reasons that ...

It's the end of October and time for one of those really scary activities -- watching for trends. I've decided to give you a little roundup ...

You are building a personal brand every minute of every day. You may not always be aware of that, but it is happening whether ...

I set a goal top build a million dollar business. The other supporting goal was that it had to be a business that was ...

This is my very first REAL LIVE post into Wordpress. For that, I have to thank my IT friend Damian Petrini from Marketing Potential. Like ...

Image via WikipediaBilly Jean King has a new book out called "Pressure is a Privilege."  She said that she doesn't like to look at stress ...

A few years ago, I noticed something interesting with several of my clients; they had customers that wanted to come together and interact about my ...