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	<title>Strategy Stew &#187; Benefits of Social Media</title>
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	<description>Practical Marketing Strategies for Small Business</description>
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		<title>My Relationship with Guy Kawasaki and the Evolution of Twitter</title>
		<link>http://www.strategystew.com/2009/08/06/my-relationship-with-guy-kawasaki-and-the-evolution-of-twitter/</link>
		<comments>http://www.strategystew.com/2009/08/06/my-relationship-with-guy-kawasaki-and-the-evolution-of-twitter/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 14:27:52 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Benefits of Social Media]]></category>

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It was a May-December romance back in 2007/2008.  Guy Kawasaki had 5,000 Twitter followers and I had 500.  I can still remember my first shock when Guy followed me back.  I didn&#8217;t believe it was him, so I asked a question &#8212; and he responded.  All from the web &#8211; all from a single column [...]]]></description>
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		<title>How a Marketing Strategist Uses Twitter</title>
		<link>http://www.strategystew.com/2009/06/06/how-a-marketing-strategist-uses-twitter/</link>
		<comments>http://www.strategystew.com/2009/06/06/how-a-marketing-strategist-uses-twitter/#comments</comments>
		<pubDate>Sat, 06 Jun 2009 17:29:32 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Benefits of Social Media]]></category>
		<category><![CDATA[Cool Tools]]></category>
		<category><![CDATA[One Minute Marketing]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[eBay Marketplace]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social network]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[WordPress]]></category>

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I&#8217;ve been on Twitter now for at least 18 months.  Maybe it&#8217;s been two years.  I know ther was a period of time where opened an account sometime in 2007 and thought &#8220;HUH?!&#8221;  But then about six months into it, I was getting the hang of how it worked and how to really make sense [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Word-of-Mouth 2.0</title>
		<link>http://www.strategystew.com/2008/12/09/word-of-mouth-20/</link>
		<comments>http://www.strategystew.com/2008/12/09/word-of-mouth-20/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 00:11:11 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Benefits of Social Media]]></category>
		<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[Referral marketing]]></category>
		<category><![CDATA[Word of mouth]]></category>

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In the world of business, nothing has changed and everything has changed.  The best marketing strategy any business can use has been &#8211; and continues to be Word-of-Mouth or Referral Marketing.  It costs the least, and yields the most loyal and profitable customers.
Today I had a chat with Paul Sheiter, founder of  Hedgehog Leatherworks.  They [...]]]></description>
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		<title>Companies Who Dove into the Social Media Marketing Trend</title>
		<link>http://www.strategystew.com/2007/11/06/companies-who-dove-into-the-social-media-marketing-trend/</link>
		<comments>http://www.strategystew.com/2007/11/06/companies-who-dove-into-the-social-media-marketing-trend/#comments</comments>
		<pubDate>Tue, 06 Nov 2007 13:05:03 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Benefits of Social Media]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=150</guid>
		<description><![CDATA[I did not intend for this blog to be focused on social media marketing.&#160; Yet, I find myself engrosed by the conversation of how companies and marketers can, shoould, or should not be using a social media marketing strategy.
Just today, I&#8217;ve run into two posts/articles on the subject that I&#8217;d want to share with you.
Mack [...]]]></description>
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