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	<title>Strategy Stew &#187; Books</title>
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	<link>http://www.strategystew.com</link>
	<description>Practical Marketing Strategies for Small Business</description>
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		<title>Check Out The Referral Engine by John Jatnsch</title>
		<link>http://www.strategystew.com/2010/05/10/check-out-the-referral-engine-by-john-jatnsch/</link>
		<comments>http://www.strategystew.com/2010/05/10/check-out-the-referral-engine-by-john-jatnsch/#comments</comments>
		<pubDate>Mon, 10 May 2010 11:32:37 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Duct Tape Marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[John Jantsch]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Referral Engine]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=788</guid>
		<description><![CDATA[
If your sales and marketing budget is a little low &#8212; be sure to check out my review of John Jantsch&#8217;s latest read &#8220;The Referral Engine: Teaching Your Business to Market Itself.&#8221;
I can already sense the excitement you must be feeling at the prospect of getting and keeping great customers without spending a lot of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Self-Promotion for Introverts® Holds Marketing Insight for Everyone</title>
		<link>http://www.strategystew.com/2010/02/12/self-promotion-for-introverts-holds-marketing-insight-for-everyone/</link>
		<comments>http://www.strategystew.com/2010/02/12/self-promotion-for-introverts-holds-marketing-insight-for-everyone/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 15:13:01 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Book Works]]></category>
		<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=713</guid>
		<description><![CDATA[
I few months ago, I reviewed &#8220;Self-Promotion for Introverts®: The Quiet Guide for Getting Ahead.&#8221;  And yesterday, I did a recorded interview with Nancy Ancowitz, the author, for my soon-to-be-launched book segment on DIYMarketers.com.
Even though I&#8217;m a flaming extrovert, the title of this book had me completely hooked.  You see, while I may prefer to [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2010/02/12/self-promotion-for-introverts-holds-marketing-insight-for-everyone/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to Come Up With Your Own Competitive Advantage</title>
		<link>http://www.strategystew.com/2009/08/30/how-to-come-up-with-your-own-competitive-advantage/</link>
		<comments>http://www.strategystew.com/2009/08/30/how-to-come-up-with-your-own-competitive-advantage/#comments</comments>
		<pubDate>Sun, 30 Aug 2009 15:02:55 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Company]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[competitive advantage]]></category>
		<category><![CDATA[Do it yourself]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Small Business Trends]]></category>
		<category><![CDATA[Target market]]></category>
		<category><![CDATA[Word of mouth]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=540</guid>
		<description><![CDATA[
This week&#8217;s book review at Small Business Trends was on &#8220;Creating Competitive Advantage&#8221; by Jaynie L. Smith.  In my on-going efforts to practice what I&#8217;ve been preaching about content repurposing, I created my first short video book review to match the article and originally posted it on DIY Marketers.
In this article, I&#8217;d like to do [...]]]></description>
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		<slash:comments>0</slash:comments>
<enclosure url="http://jaycut.com/mixes/send_preview/84984&amp;amp" length="5649026" type="video/x-flv" />
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		<title>Summer Reading for Marketers</title>
		<link>http://www.strategystew.com/2009/08/24/summer-reading-for-marketers/</link>
		<comments>http://www.strategystew.com/2009/08/24/summer-reading-for-marketers/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 11:10:30 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=526</guid>
		<description><![CDATA[Why do we think that there are more hours in the day during the summer time?  Must be the longer days and the distant memories of being lazy and care-free.
Whatever the reason, I piled up a summer reading list that I&#8217;m still working through that I thought you might enjoy at least ast much as [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Use Your Right Brain to Compete in Today&#8217;s Economy</title>
		<link>http://www.strategystew.com/2009/07/07/use-your-right-brain-to-compete-in-todays-economy/</link>
		<comments>http://www.strategystew.com/2009/07/07/use-your-right-brain-to-compete-in-todays-economy/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 12:47:57 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Book Works]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[A Whole New Mind: Why Right-Brainers Will Rule the Future]]></category>
		<category><![CDATA[Author]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Dan Pink]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Small Business Trends]]></category>
		<category><![CDATA[Whole New Mind]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=516</guid>
		<description><![CDATA[
I&#8217;ve just finished the book &#8220;A Whole New Mind: Why Right-Brainers Will Rule the Future,&#8221; by Daniel Pink.  You&#8217;ve probably heard that name before because he&#8217;s also the author of &#8220;Free Agent Nation.&#8221;  You can read my book review on Small Business Trends today.
One of the big things that this book brought out was a [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2009/07/07/use-your-right-brain-to-compete-in-todays-economy/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>NPR and Sesamee Street Teach Valuable Brand Loyalty Lessons</title>
		<link>http://www.strategystew.com/2009/03/09/npr-and-sesamee-street-teach-valuable-brand-loyalty-lessons/</link>
		<comments>http://www.strategystew.com/2009/03/09/npr-and-sesamee-street-teach-valuable-brand-loyalty-lessons/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 12:55:08 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[brand perception]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[C-SPAN]]></category>
		<category><![CDATA[Cookie Monster]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[National Press CLub]]></category>
		<category><![CDATA[National Public Radio]]></category>
		<category><![CDATA[Sesame Street]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Vivian Schiller]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=421</guid>
		<description><![CDATA[
 
You know a brand is powerful when it tugs at your emotions and stays with you for years and years.  Not many brands have that kind of distinction.  Sure, lots of brands say that they do and many of them are truly powerful.  Who can argue with the universal appeal of Coke or McDonald&#8217;s?  But [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Resources on How to Differentiate and Position Yourself WITHOUT Dropping Your Prices</title>
		<link>http://www.strategystew.com/2008/11/29/resources-on-how-to-differentiate-and-position-yourself-without-dropping-your-prices/</link>
		<comments>http://www.strategystew.com/2008/11/29/resources-on-how-to-differentiate-and-position-yourself-without-dropping-your-prices/#comments</comments>
		<pubDate>Sat, 29 Nov 2008 12:28:06 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Blue Ocean Strategy]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[E-Books]]></category>
		<category><![CDATA[Finder]]></category>
		<category><![CDATA[Fortune 500]]></category>
		<category><![CDATA[Publications]]></category>
		<category><![CDATA[Shopping]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=303</guid>
		<description><![CDATA[
Don&#8217;t fall into the trap of lowering prices just because the economic situation gets tight.  I ran into this quote from Rafi Mohammed and I think it&#8217;s spot on:
Over-the-top profits come from developing unique, hard to copy, products that  customers value. This is why pharmaceuticals rank as the most profitable  industry in the [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2008/11/29/resources-on-how-to-differentiate-and-position-yourself-without-dropping-your-prices/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Pressure is  a Privilege &#8211; Are You Doing the Most With What You Have?</title>
		<link>http://www.strategystew.com/2008/10/16/pressure-is-a-privilege-are-you-doing-the-most-with-what-you-have/</link>
		<comments>http://www.strategystew.com/2008/10/16/pressure-is-a-privilege-are-you-doing-the-most-with-what-you-have/#comments</comments>
		<pubDate>Thu, 16 Oct 2008 21:17:20 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Billie Jean King]]></category>
		<category><![CDATA[Bobby Riggs]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Pressure is a Privilege]]></category>
		<category><![CDATA[Serena Williams]]></category>
		<category><![CDATA[Tennis]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[United States Open]]></category>
		<category><![CDATA[Venus Williams]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=3</guid>
		<description><![CDATA[Image via WikipediaBilly Jean King has a new book out called &#34;Pressure is a Privilege.&#34;&#0160; She said that she doesn&#39;t like to look at stress as stressful, she looks at it as pressure.&#0160; And being pressured to be your best and to do your best is actually a privilege or an opportunity.&#0160; She said that [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2008/10/16/pressure-is-a-privilege-are-you-doing-the-most-with-what-you-have/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Secret Behind Going Viral</title>
		<link>http://www.strategystew.com/2008/03/26/the-secret-behind-going-viral/</link>
		<comments>http://www.strategystew.com/2008/03/26/the-secret-behind-going-viral/#comments</comments>
		<pubDate>Wed, 26 Mar 2008 13:05:39 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=96</guid>
		<description><![CDATA[ Blah blah blah blah Dinner. Waa waaa waaa gas prices.&#160; Blah Blah client blah blah.&#160; Sales waa blah waa waa. Eat.
With the flood of messages, advertisements and general in-incoming information, it&#8217;s no wonder that all that generally makes it into our overwhelmed minds is drivel like the paragraph I typed above.&#160; If you&#8217;re in [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2008/03/26/the-secret-behind-going-viral/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Create Irrisistable Messages for Your Marketing Kit</title>
		<link>http://www.strategystew.com/2008/02/20/how-to-create-irrisistable-messages-for-your-marketing-kit/</link>
		<comments>http://www.strategystew.com/2008/02/20/how-to-create-irrisistable-messages-for-your-marketing-kit/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 12:27:53 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Book Works]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Getting and Keeping Customers]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=112</guid>
		<description><![CDATA[
When Anita Campbell, small business insider,  told me she was looking for an article on Marketing Kits, I jumped at the opportunity to participate with her and HP on this collaboration.
What I wanted to do here &#8211; for those of you that are hopping over from smallbiztrends is to give you a little more meat [...]]]></description>
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		<slash:comments>0</slash:comments>
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