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	<title>Strategy Stew &#187; Brand Development</title>
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	<link>http://www.strategystew.com</link>
	<description>Practical Marketing Strategies for Small Business</description>
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		<title>10 Tips for Marketing Using Printed Flyers</title>
		<link>http://www.strategystew.com/2010/10/21/10-tips-for-marketing-using-printed-flyers/</link>
		<comments>http://www.strategystew.com/2010/10/21/10-tips-for-marketing-using-printed-flyers/#comments</comments>
		<pubDate>Thu, 21 Oct 2010 11:32:48 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[DIY Marketing]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=1014</guid>
		<description><![CDATA[When attempting to start or grow a business today the temptation is to use only high-tech means of advertising like email marketing or Google ads while overlooking tried and true but decidedly low-tech methods. Probably a&#8221; both/and&#8221; approach is superior to an &#8220;either/or strategy&#8221;, as most marketing experts advise. One oldie but goodie is to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>7 Easy Low Cost Lead Generators You Can Try Now</title>
		<link>http://www.strategystew.com/2010/09/13/7-easy-low-cost-lead-generators-you-can-try-now/</link>
		<comments>http://www.strategystew.com/2010/09/13/7-easy-low-cost-lead-generators-you-can-try-now/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 21:46:52 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[DIY Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Ivy Worldwide]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[Open Forum]]></category>
		<category><![CDATA[Services]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Social network]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=949</guid>
		<description><![CDATA[If you have customers &#8211; they you&#8217;ve got yourself a money machine. Â These are people who see enough value in what you offer and consistently trade their money for your product or service. Â And this is a great thing. Â  But are you managing your money machine? Â What can you do to keep it going? [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What You Can Learn About Personal Branding From &#8220;The Next Food Network Star&#8221;</title>
		<link>http://www.strategystew.com/2010/07/26/what-you-can-learn-about-personal-branding-from-the-next-food-network-star/</link>
		<comments>http://www.strategystew.com/2010/07/26/what-you-can-learn-about-personal-branding-from-the-next-food-network-star/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 18:45:03 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Brand Development]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=865</guid>
		<description><![CDATA[On Saturdays I often find myself folding laundry and landing in front of the TV to catch up on some guilty pleasure reality TV. Â Over the last couple of weeks, I&#8217;ve found myself tuning into &#8220;The Next Food Network Star&#8221; to see how the field of cooks and chef&#8217;s has whittled itself down. For those [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>InfusionSoft Puts Their Mouth Where Their Money Is</title>
		<link>http://www.strategystew.com/2010/03/12/infusionsoft-puts-their-mouth-where-their-money-is/</link>
		<comments>http://www.strategystew.com/2010/03/12/infusionsoft-puts-their-mouth-where-their-money-is/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 14:44:33 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Author]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Chief executive officer]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Infusion Software]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=740</guid>
		<description><![CDATA[It&#8217;s the second day of InfusionCon and I decided to come &#8220;early&#8221; to set up and write a few articles based on the interviews I&#8217;d done yesterday. Â When I got to the hotel ballroom&#8211; Clate Mask, Scott MartineauÂ and their team were already in the main ballroom with about a hundred or more InfusionSoft users helping [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>What I Learned From Blockbuster&#8217;s Pricing Model</title>
		<link>http://www.strategystew.com/2010/02/08/what-i-learned-from-blockbusters-pricing-model/</link>
		<comments>http://www.strategystew.com/2010/02/08/what-i-learned-from-blockbusters-pricing-model/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 19:44:51 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Brand Development]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=706</guid>
		<description><![CDATA[When I checkout my latest Blockbuster videos they told me that my local store would be closing/moving. Â Either way, there wasn&#8217;t going to be a local store for me to visit any longer. I wasn&#8217;t too upset. Â After all, I would just choose another video store. Â At least that&#8217;s what I thought. When I went [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Pick a Theme to Reinforce Your Marketing Message</title>
		<link>http://www.strategystew.com/2009/12/01/pick-a-theme-to-reinforce-your-marketing-message/</link>
		<comments>http://www.strategystew.com/2009/12/01/pick-a-theme-to-reinforce-your-marketing-message/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 02:05:30 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Brand Development]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=631</guid>
		<description><![CDATA[Are you looking for a super cost-effective way to reinforce your marketing message? Â Come up with a theme to hang your marketing message on all year long. In my most recent article on the AMEX Open Forum, I give some brand-building recommendations that you can use that are easy on the budget and really get [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Trendwatching and How to Spot and Describe a Trend</title>
		<link>http://www.strategystew.com/2009/09/02/trendwatching-describe-a-trend/</link>
		<comments>http://www.strategystew.com/2009/09/02/trendwatching-describe-a-trend/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 12:10:34 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Trendspotting]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=551</guid>
		<description><![CDATA[If you haven&#8217;t visited Trendwatching, then you are missing out on some great insight into consumer trends. Â I&#8217;ve been a fan of Trendwatching for at least a year or two because they literally deliver on-the-money trends to my mailbox every quarter. They primarily focus on &#8220;consumer&#8221; trends &#8211; but that shouldn&#8217;t stop you from devouring [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2009/09/02/trendwatching-describe-a-trend/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NPR and Sesamee Street Teach Valuable Brand Loyalty Lessons</title>
		<link>http://www.strategystew.com/2009/03/09/npr-and-sesamee-street-teach-valuable-brand-loyalty-lessons/</link>
		<comments>http://www.strategystew.com/2009/03/09/npr-and-sesamee-street-teach-valuable-brand-loyalty-lessons/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 12:55:08 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[brand perception]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[C-SPAN]]></category>
		<category><![CDATA[Cookie Monster]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[National Press CLub]]></category>
		<category><![CDATA[National Public Radio]]></category>
		<category><![CDATA[Sesame Street]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Vivian Schiller]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=421</guid>
		<description><![CDATA[Â  You know a brand is powerful when it tugs at your emotions and stays with you for years and years.Â  Not many brands have that kind of distinction.Â  Sure, lots of brands say that they do and many of them are truly powerful.Â  Who can argue with the universal appeal of Coke or McDonald&#8217;s?Â  [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2009/03/09/npr-and-sesamee-street-teach-valuable-brand-loyalty-lessons/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Word-of-Mouth 2.0</title>
		<link>http://www.strategystew.com/2008/12/09/word-of-mouth-20/</link>
		<comments>http://www.strategystew.com/2008/12/09/word-of-mouth-20/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 00:11:11 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Benefits of Social Media]]></category>
		<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[Referral marketing]]></category>
		<category><![CDATA[Word of mouth]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=337</guid>
		<description><![CDATA[In the world of business, nothing has changed and everything has changed.Â  The best marketing strategy any business can use has been &#8211; and continues to be Word-of-Mouth or Referral Marketing.Â  It costs the least, and yields the most loyal and profitable customers. Today I had a chat with Paul Sheiter, founder ofÂ  Hedgehog Leatherworks.Â  [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>How to Control and Maximize Your Personal Brand</title>
		<link>http://www.strategystew.com/2008/10/27/how-to-control-and-maximize-your-personal-brand/</link>
		<comments>http://www.strategystew.com/2008/10/27/how-to-control-and-maximize-your-personal-brand/#comments</comments>
		<pubDate>Tue, 28 Oct 2008 00:23:52 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Brand Development]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=245</guid>
		<description><![CDATA[You are building a personal brand every minute of every day. You may not always be aware of that, but it is happening whether you are conscious of it or not. Just a few months ago, I got an e-mail from Dan Schawbel, publisher of Personal Branding Magazine and the Personal Branding Blog. He said [...]]]></description>
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		<slash:comments>0</slash:comments>
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