Image is everything in the business industry, whether you’re selling cars or running a marketing firm, people will always judge the caliber of your business based on how well you represent your brand.
One of the easiest ways to lose customers is by not being accessible or visible online. It’s extremely important to build and maintain your company’s online image or profiles through social media networks.
Facebook and Twitter are usually the go-to social media channels that business build their company profiles. Though easily kept, these social media channels can be like shooting an arrow without a target, you can set them up, but there’s no guarantee you’ll be able to generate a following.
LinkedIn is considered the largest professional networking site in the globe, with hundreds of thousands of networks spanning across dozens countries and hundreds of industries. By building an attractive company profile (image) on LinkedIn, not only will you be able to reach thousands of professionals in need of your services, but you’ll be able to generate a pipeline of business just by being accessible to LinkedIn consumer markets!
But how does one go about building an attractive company profile? Consider the 5 rules of LinkedIn company profiles:
1. Using SEO strategies
Search engine optimization, or SEO, is a marketing tool used by companies that places keywords within the body of content generated by that business. That body of content can be an article, blog post or even a social media profile. You can use SEO to build an optimized profile, which will make it easier for professionals to find your company profile a lot easier.
2. Be Straightforward With Your Business Title
Give your clients a reason to connect with your company profile! Have an attractive headline that summarizes who you are and what you do. Use riveting statements and compound adjectives to set up your profile header.
3. Grow Your Network
LinkedIn is known for connecting professionals and through social networks, why not connect with other companies and professionals too? Building a profile on LinkedIn doesn’t revolve around attraction of consumers, it centers around relationship building! By connecting with groups, companies and other industry professionals, you’ll be able to grow your network substantially, make your presence known across multiple industries, making it easier for prospects to find you.
4. Appealing Content and Stellar Recommendations
Content is everything on LinkedIn. The first few lines of your profile summary will either captivate or lose your client base. Make sure to make your profile content appealing. Don’t just embellish your summary, be factual, direct and creative. Rich Gorman, nationally-recognized creative marketer emphasizes the need for simplicity in content creation. So, when you’re writing your summary, don’t over think it! Be sure to expand on your strengths, recognitions and past projects. It would also help to ask past clients to write and upload recommendations for your profile to give you that extra boost of credibility.
5. Follow Up With Connections
One of the rules of proper netiquette is thanking those who follow or like your page in social media. The same rules apply with LinkedIn. Once someone begins to follow your company, send them a message thanking them. Not only will you be building a relationship with the person (potential client) or company, you’ll be building on your reputation as a company that takes the time to acknowledge all their clients. You can also build on that relationship by following up with them on a regular basis.
Forget Facebook and Twitter, if you really want to connect with potential customers, create and build your LinkedIn profile! There’s no doubt that soon after, you’ll be generating a lot more leads than you would’ve in non-professional social media sites.