<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Strategy Stew &#187; DIY Marketing</title>
	<atom:link href="http://www.strategystew.com/category/diy-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.strategystew.com</link>
	<description>Practical Marketing Strategies for Small Business</description>
	<lastBuildDate>Mon, 26 Jul 2010 18:45:03 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>What&#8217;s Cooking in The World of DIY Marketing? Leave YOUR Tips!</title>
		<link>http://www.strategystew.com/2010/01/09/whats-cooking-in-the-world-of-diy-marketing-leave-your-tips/</link>
		<comments>http://www.strategystew.com/2010/01/09/whats-cooking-in-the-world-of-diy-marketing-leave-your-tips/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 16:20:06 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[DIY Marketing]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=674</guid>
		<description><![CDATA[This is a great time in the year to start looking into what new opportunities you can bring into your business.  In order to help you in this respect, I&#8217;d like to share some useful link love that you may have missed around the web that can help you build your brand and market your [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2010/01/09/whats-cooking-in-the-world-of-diy-marketing-leave-your-tips/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ivana Taylor Stews on Where She&#8217;s Been and What She&#8217;s Learned</title>
		<link>http://www.strategystew.com/2009/04/26/ivana-taylor-stews-on-where-shes-been-and-what-shes-learned/</link>
		<comments>http://www.strategystew.com/2009/04/26/ivana-taylor-stews-on-where-shes-been-and-what-shes-learned/#comments</comments>
		<pubDate>Sun, 26 Apr 2009 14:14:55 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[DIY Marketing]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=466</guid>
		<description><![CDATA[
Just because you haven&#8217;t seen me here on Strategy Stew, doesn&#8217;t mean I haven&#8217;t been around.
On October, 2008 I launched www.DIYMarketers.com.  It&#8217;s a membership site where in-house marketers can learn practical tips on how to actually put marketing strategies into practice.
I&#8217;m looking forward to putting some of the marketing management coursework I&#8217;ve created as well [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2009/04/26/ivana-taylor-stews-on-where-shes-been-and-what-shes-learned/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Good or Bad Business Year &#8212; You Choose</title>
		<link>http://www.strategystew.com/2009/02/06/good-or-bad-business-year-you-choose/</link>
		<comments>http://www.strategystew.com/2009/02/06/good-or-bad-business-year-you-choose/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 14:51:11 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[DIY Marketing]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=402</guid>
		<description><![CDATA[
I know&#8230;the economy is making a giant sucking sound.  But you have a choice around that.  You can choose to listen to that sound and possibly get sucked in.  Or not.
I&#8217;ve been listening, reading and watching the news and noticing that everyone is functioning on a rather large assumption &#8212; we don&#8217;t have a lot [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2009/02/06/good-or-bad-business-year-you-choose/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Do You Have the Courage to Play?</title>
		<link>http://www.strategystew.com/2009/02/02/do-you-have-the-courage-to-play/</link>
		<comments>http://www.strategystew.com/2009/02/02/do-you-have-the-courage-to-play/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 13:41:44 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[DIY Marketing]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=398</guid>
		<description><![CDATA[
I watched the Super Bowl last night.  I&#8217;m not  a football fan, but I am a Steeler fan for many reasons only one of which is because I am from Pittsburgh.
This kind of economic environment is really nothing new for &#8220;Pittsburghers.&#8221;  We&#8217;re pretty used to it.  Back in the &#8217;70&#8217;s when steel started its slow, [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2009/02/02/do-you-have-the-courage-to-play/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Sell Hard Without Hard Sell</title>
		<link>http://www.strategystew.com/2009/01/20/how-to-sell-hard-without-hard-sell/</link>
		<comments>http://www.strategystew.com/2009/01/20/how-to-sell-hard-without-hard-sell/#comments</comments>
		<pubDate>Tue, 20 Jan 2009 11:10:59 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[DIY Marketing]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=386</guid>
		<description><![CDATA[
I&#8217;m in the process of promoting my first session on DIYMarketers : The Power of Three with Mike Michalowicz.   This has been more fun than I&#8217;ve had in a while &#8212; but I&#8217;m noticing something about myself;  I&#8217;m feeling the urge to sell hard- and that just doesn&#8217;t work.
Part of that comes from my ego; [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2009/01/20/how-to-sell-hard-without-hard-sell/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My Million Dollar Membership Site Journey- Part 1: The Business Model</title>
		<link>http://www.strategystew.com/2008/10/24/my-million-dollar-membership-site-journey-part-1-the-business-model/</link>
		<comments>http://www.strategystew.com/2008/10/24/my-million-dollar-membership-site-journey-part-1-the-business-model/#comments</comments>
		<pubDate>Sat, 25 Oct 2008 02:56:51 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[DIY Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business model]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[Niche market]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=240</guid>
		<description><![CDATA[
I set a goal top build a million dollar business.  The other supporting goal was that it had to be a business that was rooted in a business system and a model.  Something that could ultimately be bought and sold as an entity.
I decided on using a &#8220;Membership&#8221; model &#8211; or subscription model. [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2008/10/24/my-million-dollar-membership-site-journey-part-1-the-business-model/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>DIY Marketers: What Do You Want?</title>
		<link>http://www.strategystew.com/2008/10/15/diy-marketers-what-do-you-want/</link>
		<comments>http://www.strategystew.com/2008/10/15/diy-marketers-what-do-you-want/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 13:08:21 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[DIY Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[in-house marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Target market]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=5</guid>
		<description><![CDATA[
 Check out my new baby.&#0160; &#34;DIYMarketers.&#34;&#0160; I&#39;ve been obsessed with this for more than a few months now.&#0160; It&#39;s the new membership site slated for a soft launch in a few weeks and a full-out launch in January.
DIY Marketers is a membership site dedicated to in-house marketing people, who might not be &#34;trained&#34; in [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2008/10/15/diy-marketers-what-do-you-want/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Change Your Mindset and Grow Your Business</title>
		<link>http://www.strategystew.com/2008/10/13/change-your-mindset-and-grow-your-business/</link>
		<comments>http://www.strategystew.com/2008/10/13/change-your-mindset-and-grow-your-business/#comments</comments>
		<pubDate>Mon, 13 Oct 2008 12:45:34 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[DIY Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business model]]></category>
		<category><![CDATA[Business plan]]></category>
		<category><![CDATA[John Jantsch]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing plan]]></category>
		<category><![CDATA[Palo Alto]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=6</guid>
		<description><![CDATA[ So, they tell us that the economy is &#34;tanked.&#34;&#0160; Maybe your forecast isn&#39;t what you had hoped it would be at this point.&#0160; Maybe you&#39;ve lost a key account or a huge customer because they just couldn&#39;t hang on in this economy.&#0160; 
No worries.&#0160; The best thing to do is to literally wipe the [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2008/10/13/change-your-mindset-and-grow-your-business/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>DIY Marketing: Get Focused on Your Goals by Drawing and Multiplying</title>
		<link>http://www.strategystew.com/2008/09/03/diy-marketing-get-focused-on-your-goals-by-drawing-and-multiplying/</link>
		<comments>http://www.strategystew.com/2008/09/03/diy-marketing-get-focused-on-your-goals-by-drawing-and-multiplying/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 12:14:59 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[DIY Marketing]]></category>
		<category><![CDATA[Business plan]]></category>
		<category><![CDATA[charts]]></category>
		<category><![CDATA[market plan]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=26</guid>
		<description><![CDATA[
A few weeks ago I went into a turbo planning session with Norma Rist from (Boardroomgroup4women.com).&#160; Norma is an&#160; Athena Award winner, women&#39;s business leader and overall expert on all practical aspects of launching and running a profitable business.
After the standard 30-second (that turns into the 3 minute) description of your business, Norma asked the [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2008/09/03/diy-marketing-get-focused-on-your-goals-by-drawing-and-multiplying/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>DIY Marketing: Setting Marketing Objectives</title>
		<link>http://www.strategystew.com/2008/09/01/diy-marketing-setting-marketing-objectives/</link>
		<comments>http://www.strategystew.com/2008/09/01/diy-marketing-setting-marketing-objectives/#comments</comments>
		<pubDate>Mon, 01 Sep 2008 20:45:45 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[DIY Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[FedEx Kinkos]]></category>
		<category><![CDATA[Goal]]></category>
		<category><![CDATA[Goal setting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Net Promoter Score]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=27</guid>
		<description><![CDATA[
Usually we talk about setting objectives.&#160; But not everyone gets to &#34;set&#34; the marketing objectives.&#160; Basically only business owners get to &#34;set&#34; objectives.&#160; Managers &#34;give&#34; the objectives to the team and the rest of us poor souls are given the wonderful task of &#34;getting&#34; the objectives.&#160; 
I always recommend getting to marketing objectives by working [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2008/09/01/diy-marketing-setting-marketing-objectives/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
