Archives for “Getting and Keeping Customers”

Are you feeling like you're in survival mode lately? You lose one customer - then maybe another is threatening? The next thing you know ...

[caption id="" align="alignleft" width="240" caption="Image by el_floz via Flickr"][/caption] Trust is an amazing thing. Like a spider web; it's unbelievably strong and fragile at the ...

I received this book at the conference I attended last week.  So, in addition to the plethora of books I'm reading, I added it ...

Allow me to rant for a moment - and join the rant if you like.  Marketing has run amok in our political process.  As ...

I was in a mastermind meeting the other day and one of our members, Stephen Brand (ex-CEO of the Inventors Hall of Fame) asked ...

When Anita Campbell, small business insider,  told me she was looking for an article on Marketing Kits, I jumped at the opportunity to participate ...

I was just cyber-visiting a new blog, Infuse - The Blog for Influencer Marketing where Duncan Brown makes a terrific case (and provides a neat ...

Photo courtesy of  luipersbeck. A recent post in Copyblogger got me thinking.  The topic was about using some writing techniques that keep your audience engaged.  ...

The Cleveland Orchestrara has created an offer that can potentially grow a whole new audience. They've put together a show called "Bugs Bunny on ...

Not every customer is a good customer.  Most of us don't like to admit that, but we all know it's true.  When your business ...

Quantified value has been an underlying theme both with me and with several of my clients lately.  First let's define what we mean by ...

A story came up in my mastermind group yesterday that actually quantified how powerful a customer experience is. Somehow in the course of this discussion, ...

Good Customer Experience is Everything There is nothing quite as satisfying as working with clients who are completely obsessed with their customers' experience with their ...

Let's get one thing straight.  You don't sell products or services - you provide offerings. There's a difference.  And the difference is so much ...

Remember your first jump off a diving board?  When you're just over 4 ft. tall, and the water is 5 feet away -- it might ...