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	<title>Strategy Stew &#187; Getting and Keeping Customers</title>
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	<description>Practical Marketing Strategies for Small Business</description>
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		<title>There is Great Customer Service &#8212; Even at the Airport!</title>
		<link>http://www.strategystew.com/2010/03/10/there-is-great-customer-service-even-at-the-airport/</link>
		<comments>http://www.strategystew.com/2010/03/10/there-is-great-customer-service-even-at-the-airport/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 18:29:00 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Getting and Keeping Customers]]></category>
		<category><![CDATA[BizSugar]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Customer Management]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Education and Training]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=736</guid>
		<description><![CDATA[You&#8217;ll be reading a lot from me over the next few days as I report from InfusionCon. Â I&#8217;m headed to InfusionCon to help promote BizSugar by interviewing and writing about the small business owners and entrepreneurs that will be attending the conference. Little did I know that my first taste of customer service and entrepreneurial, [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>What Have We Learned About Social Media ROI?</title>
		<link>http://www.strategystew.com/2009/12/28/what-have-we-learned-about-social-media-roi/</link>
		<comments>http://www.strategystew.com/2009/12/28/what-have-we-learned-about-social-media-roi/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 19:00:45 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Getting and Keeping Customers]]></category>
		<category><![CDATA[Process]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=661</guid>
		<description><![CDATA[Olivier Blanchard Basics Of Social Media Roi View more presentations from Olivier Blanchard. We&#8217;ve spent the last few years getting our feet wet with social media tools. Â This year, it&#8217;s time to make all that learning pay off. Â I got this cool presentation link from my social media measurement guru, Adam Henderson. I love this [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What to Do When Your Customers Are Holding You Hostage</title>
		<link>http://www.strategystew.com/2008/11/06/what-to-do-when-your-customers-are-holding-you-hostage/</link>
		<comments>http://www.strategystew.com/2008/11/06/what-to-do-when-your-customers-are-holding-you-hostage/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 14:20:56 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Getting and Keeping Customers]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[losing customers]]></category>
		<category><![CDATA[negotiating with customers]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=268</guid>
		<description><![CDATA[Are you feeling like you&#8217;re in survival mode lately? You lose one customer &#8211; then maybe another is threatening? The next thing you know you&#8217;ve got this knot in your gut and you start questioning the foundation of your business. This is natural. Like children, your customers will push the boundaries of your relationship, and [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2008/11/06/what-to-do-when-your-customers-are-holding-you-hostage/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<title>What Do Your Customers Trust About You?</title>
		<link>http://www.strategystew.com/2008/11/05/what-do-your-customers-trust-about-you/</link>
		<comments>http://www.strategystew.com/2008/11/05/what-do-your-customers-trust-about-you/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 14:04:30 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Getting and Keeping Customers]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=265</guid>
		<description><![CDATA[Trust is an amazing thing. Like a spider web; it&#8217;s unbelievably strong and fragile at the same time. When you establish trust with your customers, and nurture trust &#8211; you will have them forever. But when customers lose trust &#8211; it&#8217;s gone for good (well at least a long time.) Our brains can&#8217;t possibly do [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>The &#8220;True Happiness&#8221; Marketing Strategy to Get and Keep Customers</title>
		<link>http://www.strategystew.com/2008/09/24/the-true-happiness-marketing-strategy-to-get-and-keep-customers/</link>
		<comments>http://www.strategystew.com/2008/09/24/the-true-happiness-marketing-strategy-to-get-and-keep-customers/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 13:01:01 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Getting and Keeping Customers]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Duct tape]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[Matthew Kelly]]></category>
		<category><![CDATA[Perfectly Yourself]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Target market]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=18</guid>
		<description><![CDATA[I received this book at the conference I attended last week.&#160; So, in addition to the plethora of books I&#39;m reading, I added it to my nightstand.&#160; It&#39;s a book about being the very best version of yourself.&#160; Matthew Kelly has written many books, but like the rest of the small business world, I love [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customer Loyalty Requires Authenticity</title>
		<link>http://www.strategystew.com/2008/09/04/customer-loyalty-requires-authenticity/</link>
		<comments>http://www.strategystew.com/2008/09/04/customer-loyalty-requires-authenticity/#comments</comments>
		<pubDate>Thu, 04 Sep 2008 11:47:21 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Getting and Keeping Customers]]></category>
		<category><![CDATA[Apple.com]]></category>
		<category><![CDATA[Arizona State University]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[Candidate]]></category>
		<category><![CDATA[John McCain]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Robert Cialdini]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=25</guid>
		<description><![CDATA[Allow me to rant for a moment &#8211; and join the rant if you like.&#160; Marketing has run amok in our political process.&#160; As an immigrant from a socialist country, I take my &#34;Americanism&#34; very seriously.&#160; And as a marketing professional, I take the combination of psychology,science and art that is marketing very seriously as [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>What Will Your Customer Remember About You?</title>
		<link>http://www.strategystew.com/2008/02/23/what-will-your-customer-remember-about-you/</link>
		<comments>http://www.strategystew.com/2008/02/23/what-will-your-customer-remember-about-you/#comments</comments>
		<pubDate>Sat, 23 Feb 2008 13:26:00 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Getting and Keeping Customers]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=110</guid>
		<description><![CDATA[I was in a mastermind meeting the other day and one of our members, Stephen Brand (ex-CEO of the Inventors Hall of Fame) asked one of our members a fantastic question. &#34;What is the one thing you want your audience to remember about your book?&#34;&#160; OK, you can list up to three.&#160; But what is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Create Irrisistable Messages for Your Marketing Kit</title>
		<link>http://www.strategystew.com/2008/02/20/how-to-create-irrisistable-messages-for-your-marketing-kit/</link>
		<comments>http://www.strategystew.com/2008/02/20/how-to-create-irrisistable-messages-for-your-marketing-kit/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 12:27:53 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Book Works]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Getting and Keeping Customers]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=112</guid>
		<description><![CDATA[When Anita Campbell, small business insider,Â  told me she was looking for an article on Marketing Kits, I jumped at the opportunity to participate with her and HP on this collaboration. What I wanted to do here &#8211; for those of you that are hopping over from smallbiztrends is to give you a little more [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2008/02/20/how-to-create-irrisistable-messages-for-your-marketing-kit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Find the Emotional Triggers that Get Your Customers to Say YES YES YES</title>
		<link>http://www.strategystew.com/2007/12/12/how-to-find-the-emotional-triggers-that-get-your-customers-to-say-yes-yes-yes/</link>
		<comments>http://www.strategystew.com/2007/12/12/how-to-find-the-emotional-triggers-that-get-your-customers-to-say-yes-yes-yes/#comments</comments>
		<pubDate>Wed, 12 Dec 2007 12:52:37 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Getting and Keeping Customers]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=130</guid>
		<description><![CDATA[I was just cyber-visiting a new blog, Infuse &#8211; The Blog for Influencer Marketing where Duncan Brown makes a terrific case (and provides a neat tool) for measuring the effectiveness and efficiency of your marketing.&#160; Personally, I think that if you&#8217;re not measuring your marketing these days &#8211; you are hopelessly doomed to just being [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2007/12/12/how-to-find-the-emotional-triggers-that-get-your-customers-to-say-yes-yes-yes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Keep Your Customers Coming Back for More</title>
		<link>http://www.strategystew.com/2007/11/29/how-to-keep-your-customers-coming-back-for-more/</link>
		<comments>http://www.strategystew.com/2007/11/29/how-to-keep-your-customers-coming-back-for-more/#comments</comments>
		<pubDate>Thu, 29 Nov 2007 10:50:00 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Getting and Keeping Customers]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=141</guid>
		<description><![CDATA[Photo courtesy of&#160; luipersbeck. A recent post in Copyblogger got me thinking.&#160; The topic was about using some writing techniques that keep your audience engaged.&#160; One of the techniques they mentioned was the use of real time.&#160; The example they sited was from the series &#34;24&#34; and it&#8217;s use of the cliffhanger that has people [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2007/11/29/how-to-keep-your-customers-coming-back-for-more/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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