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	<title>Strategy Stew &#187; Getting and Keeping Customers</title>
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	<description>Practical Marketing Strategies for Small Business</description>
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		<title>There is Great Customer Service &#8212; Even at the Airport!</title>
		<link>http://www.strategystew.com/2010/03/10/there-is-great-customer-service-even-at-the-airport/</link>
		<comments>http://www.strategystew.com/2010/03/10/there-is-great-customer-service-even-at-the-airport/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 18:29:00 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Getting and Keeping Customers]]></category>
		<category><![CDATA[BizSugar]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Customer Management]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Education and Training]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=736</guid>
		<description><![CDATA[You&#8217;ll be reading a lot from me over the next few days as I report from InfusionCon.  I&#8217;m headed to InfusionCon to help promote BizSugar by interviewing and writing about the small business owners and entrepreneurs that will be attending the conference.
Little did I know that my first taste of customer service and entrepreneurial, cost-cutting [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>What Have We Learned About Social Media ROI?</title>
		<link>http://www.strategystew.com/2009/12/28/what-have-we-learned-about-social-media-roi/</link>
		<comments>http://www.strategystew.com/2009/12/28/what-have-we-learned-about-social-media-roi/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 19:00:45 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Getting and Keeping Customers]]></category>
		<category><![CDATA[Process]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=661</guid>
		<description><![CDATA[Olivier Blanchard   Basics Of Social Media Roi
View more presentations from Olivier Blanchard.




We&#8217;ve spent the last few years getting our feet wet with social media tools.  This year, it&#8217;s time to make all that learning pay off.  I got this cool presentation link from my social media measurement guru, Adam Henderson.
I love this fun [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2009/12/28/what-have-we-learned-about-social-media-roi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What to Do When Your Customers Are Holding You Hostage</title>
		<link>http://www.strategystew.com/2008/11/06/what-to-do-when-your-customers-are-holding-you-hostage/</link>
		<comments>http://www.strategystew.com/2008/11/06/what-to-do-when-your-customers-are-holding-you-hostage/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 14:20:56 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Getting and Keeping Customers]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[losing customers]]></category>
		<category><![CDATA[negotiating with customers]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=268</guid>
		<description><![CDATA[
Are you feeling like you&#8217;re in survival mode lately?  You lose one customer &#8211; then maybe another is threatening? The next thing you know you&#8217;ve got this knot in your gut and you start questioning the foundation of your business.
This is natural.
Like children, your customers will push the boundaries of your relationship, and it&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2008/11/06/what-to-do-when-your-customers-are-holding-you-hostage/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>What Do Your Customers Trust About You?</title>
		<link>http://www.strategystew.com/2008/11/05/what-do-your-customers-trust-about-you/</link>
		<comments>http://www.strategystew.com/2008/11/05/what-do-your-customers-trust-about-you/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 14:04:30 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Getting and Keeping Customers]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=265</guid>
		<description><![CDATA[

Trust is an amazing thing.  Like a spider web; it&#8217;s unbelievably strong and fragile at the same time.
When you establish trust with your customers, and nurture trust &#8211; you will have them forever.  But when customers lose trust &#8211; it&#8217;s gone for good (well at least a long time.)
Our brains can&#8217;t possibly do [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>The &#8220;True Happiness&#8221; Marketing Strategy to Get and Keep Customers</title>
		<link>http://www.strategystew.com/2008/09/24/the-true-happiness-marketing-strategy-to-get-and-keep-customers/</link>
		<comments>http://www.strategystew.com/2008/09/24/the-true-happiness-marketing-strategy-to-get-and-keep-customers/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 13:01:01 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Getting and Keeping Customers]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Duct tape]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[Matthew Kelly]]></category>
		<category><![CDATA[Perfectly Yourself]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Target market]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=18</guid>
		<description><![CDATA[ I received this book at the conference I attended last week.&#160; So, in addition to the plethora of books I&#39;m reading, I added it to my nightstand.&#160; It&#39;s a book about being the very best version of yourself.&#160; Matthew Kelly has written many books, but like the rest of the small business world, I [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2008/09/24/the-true-happiness-marketing-strategy-to-get-and-keep-customers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customer Loyalty Requires Authenticity</title>
		<link>http://www.strategystew.com/2008/09/04/customer-loyalty-requires-authenticity/</link>
		<comments>http://www.strategystew.com/2008/09/04/customer-loyalty-requires-authenticity/#comments</comments>
		<pubDate>Thu, 04 Sep 2008 11:47:21 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Getting and Keeping Customers]]></category>
		<category><![CDATA[Apple.com]]></category>
		<category><![CDATA[Arizona State University]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[Candidate]]></category>
		<category><![CDATA[John McCain]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Robert Cialdini]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=25</guid>
		<description><![CDATA[
 Allow me to rant for a moment &#8211; and join the rant if you like.&#160; 
Marketing has run amok in our political process.&#160; 
As an immigrant from a socialist country, I take my &#34;Americanism&#34; very seriously.&#160; And as a marketing professional, I take the combination of psychology,science and art that is marketing very seriously [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2008/09/04/customer-loyalty-requires-authenticity/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>What Will Your Customer Remember About You?</title>
		<link>http://www.strategystew.com/2008/02/23/what-will-your-customer-remember-about-you/</link>
		<comments>http://www.strategystew.com/2008/02/23/what-will-your-customer-remember-about-you/#comments</comments>
		<pubDate>Sat, 23 Feb 2008 13:26:00 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Getting and Keeping Customers]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=110</guid>
		<description><![CDATA[ I was in a mastermind meeting the other day and one of our members, Stephen Brand (ex-CEO of the Inventors Hall of Fame) asked one of our members a fantastic question.
&#34;What is the one thing you want your audience to remember about your book?&#34;&#160; OK, you can list up to three.&#160; But what is [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2008/02/23/what-will-your-customer-remember-about-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Create Irrisistable Messages for Your Marketing Kit</title>
		<link>http://www.strategystew.com/2008/02/20/how-to-create-irrisistable-messages-for-your-marketing-kit/</link>
		<comments>http://www.strategystew.com/2008/02/20/how-to-create-irrisistable-messages-for-your-marketing-kit/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 12:27:53 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Book Works]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Getting and Keeping Customers]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=112</guid>
		<description><![CDATA[
When Anita Campbell, small business insider,  told me she was looking for an article on Marketing Kits, I jumped at the opportunity to participate with her and HP on this collaboration.
What I wanted to do here &#8211; for those of you that are hopping over from smallbiztrends is to give you a little more meat [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2008/02/20/how-to-create-irrisistable-messages-for-your-marketing-kit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Find the Emotional Triggers that Get Your Customers to Say YES YES YES</title>
		<link>http://www.strategystew.com/2007/12/12/how-to-find-the-emotional-triggers-that-get-your-customers-to-say-yes-yes-yes/</link>
		<comments>http://www.strategystew.com/2007/12/12/how-to-find-the-emotional-triggers-that-get-your-customers-to-say-yes-yes-yes/#comments</comments>
		<pubDate>Wed, 12 Dec 2007 12:52:37 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Getting and Keeping Customers]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=130</guid>
		<description><![CDATA[I was just cyber-visiting a new blog, Infuse &#8211; The Blog for Influencer Marketing where Duncan Brown makes a terrific case (and provides a neat tool) for measuring the effectiveness and efficiency of your marketing.&#160; Personally, I think that if you&#8217;re not measuring your marketing these days &#8211; you are hopelessly doomed to just being [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2007/12/12/how-to-find-the-emotional-triggers-that-get-your-customers-to-say-yes-yes-yes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Keep Your Customers Coming Back for More</title>
		<link>http://www.strategystew.com/2007/11/29/how-to-keep-your-customers-coming-back-for-more/</link>
		<comments>http://www.strategystew.com/2007/11/29/how-to-keep-your-customers-coming-back-for-more/#comments</comments>
		<pubDate>Thu, 29 Nov 2007 10:50:00 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Getting and Keeping Customers]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=141</guid>
		<description><![CDATA[Photo courtesy of&#160; luipersbeck. 

A recent post in Copyblogger got me thinking.&#160; The topic was about using some writing techniques that keep your audience engaged.&#160; One of the techniques they mentioned was the use of real time.&#160; The example they sited was from the series &#34;24&#34; and it&#8217;s use of the cliffhanger that has people [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2007/11/29/how-to-keep-your-customers-coming-back-for-more/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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