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	<title>Strategy Stew &#187; Process</title>
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	<description>Practical Marketing Strategies for Small Business</description>
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		<title>What Have We Learned About Social Media ROI?</title>
		<link>http://www.strategystew.com/2009/12/28/what-have-we-learned-about-social-media-roi/</link>
		<comments>http://www.strategystew.com/2009/12/28/what-have-we-learned-about-social-media-roi/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 19:00:45 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Getting and Keeping Customers]]></category>
		<category><![CDATA[Process]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=661</guid>
		<description><![CDATA[Olivier Blanchard   Basics Of Social Media Roi
View more presentations from Olivier Blanchard.




We&#8217;ve spent the last few years getting our feet wet with social media tools.  This year, it&#8217;s time to make all that learning pay off.  I got this cool presentation link from my social media measurement guru, Adam Henderson.
I love this fun [...]]]></description>
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		<item>
		<title>The Trend for More Interaction Leads to Cool New Apps</title>
		<link>http://www.strategystew.com/2009/03/28/the-trend-for-more-interaction-leads-to-cool-new-apps/</link>
		<comments>http://www.strategystew.com/2009/03/28/the-trend-for-more-interaction-leads-to-cool-new-apps/#comments</comments>
		<pubDate>Sat, 28 Mar 2009 14:47:51 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Process]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=435</guid>
		<description><![CDATA[
The more technology we adopt that separates us from others, the more we yearn to connect with others.   Just walk into any Starbucks or WiFi hot spot and you will see a good number of people sitting alone with their laptop, blackberry or iPhone and connecting with who-knows-how-many people in cyber space.   Then there are those [...]]]></description>
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		<item>
		<title>How to Design a Survey to Help Make Management Decisions</title>
		<link>http://www.strategystew.com/2008/03/25/how-to-design-a-survey-to-help-make-management-decisions/</link>
		<comments>http://www.strategystew.com/2008/03/25/how-to-design-a-survey-to-help-make-management-decisions/#comments</comments>
		<pubDate>Tue, 25 Mar 2008 22:51:49 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Process]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=98</guid>
		<description><![CDATA[
Should I Stay or Should I Go?&#160; To be or not to be?&#160; Who am I?&#160; Some of the great questions of all time.&#160; Yet when it comes to answering some of our own burning questions we often feel just as stumped as the great philosophers.&#160; Most businesses do one of two things, they look [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Understanding How Your Brain Thinks About What You&#8217;re Really Buying</title>
		<link>http://www.strategystew.com/2008/03/18/understanding-how-your-brain-thinks-about-what-youre-really-buying/</link>
		<comments>http://www.strategystew.com/2008/03/18/understanding-how-your-brain-thinks-about-what-youre-really-buying/#comments</comments>
		<pubDate>Tue, 18 Mar 2008 11:02:00 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Process]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=102</guid>
		<description><![CDATA[ Pricing is the trickiest component of the marketing mix.&#160; It&#8217;s easy to get caught up in &#34;Price&#34; being solely a dollar figure, but it&#8217;s so much more than that.
If you think of Price as simply the amount of our money that we are willing to trade for a benefit &#8211; a whole new world [...]]]></description>
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		<title>Do You Need Marketing Therapy?</title>
		<link>http://www.strategystew.com/2008/02/21/do-you-need-marketing-therapy/</link>
		<comments>http://www.strategystew.com/2008/02/21/do-you-need-marketing-therapy/#comments</comments>
		<pubDate>Thu, 21 Feb 2008 12:44:00 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Process]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=111</guid>
		<description><![CDATA[ What do you think of when you hear the words marketing therapy?
I wasn&#8217;t sure myself.&#160; But when I few clients started actually saying it to me it made me wonder.&#160; Is being seen as a marketing therapist a good thing or a bad thing?&#160; One of the mastermind groups I participate in says that [...]]]></description>
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		<title>How to Consciously Create an Emotional Response and a Great Customer Experience</title>
		<link>http://www.strategystew.com/2007/10/22/how-to-consciously-create-an-emotional-response-and-a-great-customer-experience/</link>
		<comments>http://www.strategystew.com/2007/10/22/how-to-consciously-create-an-emotional-response-and-a-great-customer-experience/#comments</comments>
		<pubDate>Mon, 22 Oct 2007 13:53:05 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Process]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=160</guid>
		<description><![CDATA[
OK &#8211; so now you know that you want to create an emotional response from your customer.&#160; But how do you even begin such a thing.
No worries.&#160; Here&#8217;s the recipe and some examples.&#160; I&#8217;d love to learn about the examples you&#8217;ve experience or created as well.

A huge dose of owner passion. Perhaps the best example [...]]]></description>
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		<title>How to Run Your Referral Marketing System</title>
		<link>http://www.strategystew.com/2007/08/15/how-to-run-your-referral-marketing-system/</link>
		<comments>http://www.strategystew.com/2007/08/15/how-to-run-your-referral-marketing-system/#comments</comments>
		<pubDate>Wed, 15 Aug 2007 12:33:29 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Process]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=200</guid>
		<description><![CDATA[ Now that you&#8217;ve written your referral guidelines and know what sets sets you apart, and who your ideal client is, and you have your list of 250 people, you&#8217;re ready to start running your referral marketing system.
Remember, this is a customer manufacturing process that will make as many customers as you want for as [...]]]></description>
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		<title>5 Easy Steps to Get Others to Effortlessly Sell YOU</title>
		<link>http://www.strategystew.com/2007/08/14/5-easy-steps-to-get-others-to-effortlessly-sell-you/</link>
		<comments>http://www.strategystew.com/2007/08/14/5-easy-steps-to-get-others-to-effortlessly-sell-you/#comments</comments>
		<pubDate>Tue, 14 Aug 2007 11:38:00 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Process]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=201</guid>
		<description><![CDATA[ I think that referral and networking groups are a general waste of time and money.&#160; Now if that doesn&#8217;t generate some hate comments, I don&#8217;t know what will.&#160; But hear (read) me out.
Most people are dishing out hard earned money and attending these meetings and events empty handed and sometimes empty headed too.&#160; All [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Are You a Shark or a Pussycat?</title>
		<link>http://www.strategystew.com/2007/08/13/are-you-a-shark-or-a-pussycat/</link>
		<comments>http://www.strategystew.com/2007/08/13/are-you-a-shark-or-a-pussycat/#comments</comments>
		<pubDate>Mon, 13 Aug 2007 13:09:00 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Process]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=202</guid>
		<description><![CDATA[ Know Thyself &#8211; or No One Else Will Know Why They Should Choose You
There&#8217;s a simple law in the physics of marketing that says &#8211; people can&#8217;t choose you if they don&#8217;t know why they should.&#160; You have to tell them why they should choose you.&#160; And to do that, you&#8217;ll need to know [...]]]></description>
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		<title>It&#8217;s Not About What You Know &#8211; It&#8217;s Who You Know</title>
		<link>http://www.strategystew.com/2007/08/12/its-not-about-what-you-know-its-who-you-know/</link>
		<comments>http://www.strategystew.com/2007/08/12/its-not-about-what-you-know-its-who-you-know/#comments</comments>
		<pubDate>Sun, 12 Aug 2007 11:28:00 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Process]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=203</guid>
		<description><![CDATA[Building a referral system and running it, is much like deciding that you&#8217;re going to run a marathon and then training everyday &#8211; because you know that this is the only way you won&#8217;t die before you get to the finish line.
In the same way that you don&#8217;t begin your marathon training by actually RUNNING [...]]]></description>
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