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	<title>Strategy Stew &#187; Process</title>
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	<description>Practical Marketing Strategies for Small Business</description>
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		<title>How to Manage Your Social Media Marketing Experience</title>
		<link>http://www.strategystew.com/2010/09/08/how-to-manage-your-social-media-marketing-experience/</link>
		<comments>http://www.strategystew.com/2010/09/08/how-to-manage-your-social-media-marketing-experience/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 01:04:21 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Process]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[The Virtual Handshake: Opening Doors And Closing Deals Online]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=944</guid>
		<description><![CDATA[I thought I had my social media world all figured out. Â But that was before it got complicated and I lost track with what was really important. Â Before long &#8211; Twitter, Facebook, LinkedIn &#8212; none of it seemed to have any purpose. Â Even though I had policies and processes for what to do &#8212; I [...]]]></description>
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		<title>What Have We Learned About Social Media ROI?</title>
		<link>http://www.strategystew.com/2009/12/28/what-have-we-learned-about-social-media-roi/</link>
		<comments>http://www.strategystew.com/2009/12/28/what-have-we-learned-about-social-media-roi/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 19:00:45 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Getting and Keeping Customers]]></category>
		<category><![CDATA[Process]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=661</guid>
		<description><![CDATA[Olivier Blanchard Basics Of Social Media Roi View more presentations from Olivier Blanchard. We&#8217;ve spent the last few years getting our feet wet with social media tools. Â This year, it&#8217;s time to make all that learning pay off. Â I got this cool presentation link from my social media measurement guru, Adam Henderson. I love this [...]]]></description>
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		<title>The Trend for More Interaction Leads to Cool New Apps</title>
		<link>http://www.strategystew.com/2009/03/28/the-trend-for-more-interaction-leads-to-cool-new-apps/</link>
		<comments>http://www.strategystew.com/2009/03/28/the-trend-for-more-interaction-leads-to-cool-new-apps/#comments</comments>
		<pubDate>Sat, 28 Mar 2009 14:47:51 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Process]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=435</guid>
		<description><![CDATA[The more technology we adopt that separates us from others, the more we yearn to connect withÂ others.Â  Â Just walk into any Starbucks or WiFi hot spot and you will see a good number of people sitting alone with their laptop, blackberry or iPhone and connecting with who-knows-how-many people in cyber space.Â Â  Then there are those [...]]]></description>
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		<item>
		<title>How to Design a Survey to Help Make Management Decisions</title>
		<link>http://www.strategystew.com/2008/03/25/how-to-design-a-survey-to-help-make-management-decisions/</link>
		<comments>http://www.strategystew.com/2008/03/25/how-to-design-a-survey-to-help-make-management-decisions/#comments</comments>
		<pubDate>Tue, 25 Mar 2008 22:51:49 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Process]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=98</guid>
		<description><![CDATA[Should I Stay or Should I Go?&#160; To be or not to be?&#160; Who am I?&#160; Some of the great questions of all time.&#160; Yet when it comes to answering some of our own burning questions we often feel just as stumped as the great philosophers.&#160; Most businesses do one of two things, they look [...]]]></description>
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		<item>
		<title>Understanding How Your Brain Thinks About What You&#8217;re Really Buying</title>
		<link>http://www.strategystew.com/2008/03/18/understanding-how-your-brain-thinks-about-what-youre-really-buying/</link>
		<comments>http://www.strategystew.com/2008/03/18/understanding-how-your-brain-thinks-about-what-youre-really-buying/#comments</comments>
		<pubDate>Tue, 18 Mar 2008 11:02:00 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Process]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=102</guid>
		<description><![CDATA[Pricing is the trickiest component of the marketing mix.&#160; It&#8217;s easy to get caught up in &#34;Price&#34; being solely a dollar figure, but it&#8217;s so much more than that. If you think of Price as simply the amount of our money that we are willing to trade for a benefit &#8211; a whole new world [...]]]></description>
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		<title>Do You Need Marketing Therapy?</title>
		<link>http://www.strategystew.com/2008/02/21/do-you-need-marketing-therapy/</link>
		<comments>http://www.strategystew.com/2008/02/21/do-you-need-marketing-therapy/#comments</comments>
		<pubDate>Thu, 21 Feb 2008 12:44:00 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Process]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=111</guid>
		<description><![CDATA[What do you think of when you hear the words marketing therapy? I wasn&#8217;t sure myself.&#160; But when I few clients started actually saying it to me it made me wonder.&#160; Is being seen as a marketing therapist a good thing or a bad thing?&#160; One of the mastermind groups I participate in says that [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Consciously Create an Emotional Response and a Great Customer Experience</title>
		<link>http://www.strategystew.com/2007/10/22/how-to-consciously-create-an-emotional-response-and-a-great-customer-experience/</link>
		<comments>http://www.strategystew.com/2007/10/22/how-to-consciously-create-an-emotional-response-and-a-great-customer-experience/#comments</comments>
		<pubDate>Mon, 22 Oct 2007 13:53:05 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Process]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=160</guid>
		<description><![CDATA[OK &#8211; so now you know that you want to create an emotional response from your customer.&#160; But how do you even begin such a thing. No worries.&#160; Here&#8217;s the recipe and some examples.&#160; I&#8217;d love to learn about the examples you&#8217;ve experience or created as well. A huge dose of owner passion. Perhaps the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Run Your Referral Marketing System</title>
		<link>http://www.strategystew.com/2007/08/15/how-to-run-your-referral-marketing-system/</link>
		<comments>http://www.strategystew.com/2007/08/15/how-to-run-your-referral-marketing-system/#comments</comments>
		<pubDate>Wed, 15 Aug 2007 12:33:29 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Process]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=200</guid>
		<description><![CDATA[Now that you&#8217;ve written your referral guidelines and know what sets sets you apart, and who your ideal client is, and you have your list of 250 people, you&#8217;re ready to start running your referral marketing system. Remember, this is a customer manufacturing process that will make as many customers as you want for as [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>5 Easy Steps to Get Others to Effortlessly Sell YOU</title>
		<link>http://www.strategystew.com/2007/08/14/5-easy-steps-to-get-others-to-effortlessly-sell-you/</link>
		<comments>http://www.strategystew.com/2007/08/14/5-easy-steps-to-get-others-to-effortlessly-sell-you/#comments</comments>
		<pubDate>Tue, 14 Aug 2007 11:38:00 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Process]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=201</guid>
		<description><![CDATA[I think that referral and networking groups are a general waste of time and money.&#160; Now if that doesn&#8217;t generate some hate comments, I don&#8217;t know what will.&#160; But hear (read) me out. Most people are dishing out hard earned money and attending these meetings and events empty handed and sometimes empty headed too.&#160; All [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2007/08/14/5-easy-steps-to-get-others-to-effortlessly-sell-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Are You a Shark or a Pussycat?</title>
		<link>http://www.strategystew.com/2007/08/13/are-you-a-shark-or-a-pussycat/</link>
		<comments>http://www.strategystew.com/2007/08/13/are-you-a-shark-or-a-pussycat/#comments</comments>
		<pubDate>Mon, 13 Aug 2007 13:09:00 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Process]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=202</guid>
		<description><![CDATA[Know Thyself &#8211; or No One Else Will Know Why They Should Choose You There&#8217;s a simple law in the physics of marketing that says &#8211; people can&#8217;t choose you if they don&#8217;t know why they should.&#160; You have to tell them why they should choose you.&#160; And to do that, you&#8217;ll need to know [...]]]></description>
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