Archives for “Strategy”

I started an in-house marketers membership site a few months ago called DIYMarketers.  I'm a marketing wiz - not a technical wiz.  So when it ...

Like many of you, I'm doing my survey of what trends are going forecasted for 2009.  I wrote about a few in the last post, ...

Yeah - I know - you've got no extra cash. To get cash you need customers. To get customers, you need marketing.  So how are ...

Don't fall into the trap of lowering prices just because the economic situation gets tight.  I ran into this quote from Rafi Mohammed and I ...

David Corkindale has recently written and article for the Wall Street Journal and in his blog called "Mistakes Marketers Make - Seven pieces of conventional ...

Over the last few weeks I've written several articles on the economy for the American Express Open Forum blog. Every article offered some practical ...

Are you in the process of losing a customer? YIKES! How did that happen? There are really only a few reasons that ...

I set a goal top build a million dollar business. The other supporting goal was that it had to be a business that was ...

Rafi at Pricing for Profit is starting a new series called "PricingStew" on his blog.  I'm thrilled that he adapted my title - and even ...

"The only real predictor of growth is having growth as a clear business objective."  This quote comes from an unpublished study done by the ...

I checked into Rafi's Pricing blog today and just found an outstanding article and example of how strategically reducing prices can increase profitability.  Since ...

You already know all you need to know about creating a killer marketing strategy that gets and keeps customers you love that love you ...

I've just written a post on an industrial marketers list serve that I've been a part of for many years.  For those of you ...

Once again, Deborah Chaddock Brown writing in BizInformer has hit a favorite nerve of mine -- FREE stuff - that isn't really free. Read more Why ...

I was in Chicago earlier this week, visiting the unusual and entrepreneurial elder law practice of Rick Law.  (And yes, his last name really ...

Social Media marketing is the next big thing that everyone is talking about and trying to make sense of.  But is it for everyone, ...

Am I the only one trying to make sense of social media and how it's changing marketing strategy? If you're under (let's say 30), then ...

I don't know about the rest of you - but I'm really falling in love with blogging.  And now, I have some new decisions ...