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	<title>Strategy Stew &#187; Brand</title>
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	<link>http://www.strategystew.com</link>
	<description>Practical Marketing Strategies for Small Business</description>
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		<title>Applied &#8220;Buyology&#8221; 101</title>
		<link>http://www.strategystew.com/2008/11/03/applied-buyology-101/</link>
		<comments>http://www.strategystew.com/2008/11/03/applied-buyology-101/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 14:02:34 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Book Works]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Buyology]]></category>
		<category><![CDATA[Buyology: Truth and Lies About Why We Buy]]></category>
		<category><![CDATA[Martin Lindstrom]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Unique selling proposition]]></category>
		<category><![CDATA[Waffle House]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=262</guid>
		<description><![CDATA[
About a month ago I received an e-mail from my new friend Martin Lindstrom asking me to review his latest book &#8220;Buyology.&#8221;  Needless to say I was thrilled!
I&#8217;m still reading the book and will do a full review as part of my Book Review Series on Small Business Trends. In the meantime, I thought [...]]]></description>
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		<title>6 Steps to Building a Community of 1000 True Fans in 6 Weeks</title>
		<link>http://www.strategystew.com/2008/09/19/6-steps-to-building-a-community-of-1000-true-fans-in-6-weeks/</link>
		<comments>http://www.strategystew.com/2008/09/19/6-steps-to-building-a-community-of-1000-true-fans-in-6-weeks/#comments</comments>
		<pubDate>Fri, 19 Sep 2008 10:29:51 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[1000 true fans]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Fortune 500]]></category>
		<category><![CDATA[Kevin Kelly]]></category>
		<category><![CDATA[long tail]]></category>
		<category><![CDATA[Market share]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[				Map of Online Communities, originally uploaded by D&#39;Arcy Norman.	
If you&#39;re in business then you already know that the sweetest place to be is in the middle of a cluster of happy, loyal customers.
You might picture this either as a &#34;Cheers&#34; scenario; where the usual suspects are there and when Norm walks in &#8211; everyone yells [...]]]></description>
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		<title>Is What You Say What Your Customers Get?</title>
		<link>http://www.strategystew.com/2008/09/05/is-what-you-say-what-your-customers-get/</link>
		<comments>http://www.strategystew.com/2008/09/05/is-what-you-say-what-your-customers-get/#comments</comments>
		<pubDate>Fri, 05 Sep 2008 11:45:30 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Conversation]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=24</guid>
		<description><![CDATA[ In this morning&#39;s Twitter roundup Hoovers asked three questions:
&#34;If you could summarize your brand in two words, what would you say? 
What would your customers say? 
Are they different?&#34;
This reminded me of how many times we SAY what our &#34;brand promise&#34; is but our customers may actually experience something completely different.
A few years ago, [...]]]></description>
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		<title>What to Do When You Lose Some Brand Equity</title>
		<link>http://www.strategystew.com/2008/08/05/what-to-do-when-you-lose-some-brand-equity/</link>
		<comments>http://www.strategystew.com/2008/08/05/what-to-do-when-you-lose-some-brand-equity/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 11:58:19 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Aztek]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[Pontiac]]></category>

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Randy, Ivana and the Orange Crush,originally uploaded by ivanataylor. 
Most of my clients love to tease me about my orange Aztek.&#160;And I love to hear them tease me &#8212; because I&#8217;m one of the few people they [...]]]></description>
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