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	<title>Strategy Stew &#187; Business</title>
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	<link>http://www.strategystew.com</link>
	<description>Practical Marketing Strategies for Small Business</description>
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		<title>How a Basic Sketch Book Helped Focus My Positioning Strategy</title>
		<link>http://www.strategystew.com/2010/06/14/how-a-basic-sketch-book-helped-focus-my-positioning-strategy/</link>
		<comments>http://www.strategystew.com/2010/06/14/how-a-basic-sketch-book-helped-focus-my-positioning-strategy/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 23:55:39 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Cool Tools]]></category>
		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Arts]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Shopping]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=826</guid>
		<description><![CDATA[I&#8217;ve gotten all kinds of good advice lately &#8212; but this little piece of insight has really helped me tighten up my positioning and differentiation strategy in an unexpected way.
Patti Renner (That Landing Page Lady) is my FAVORITE copywriter.  And for good reason &#8212; she has these low-tech, low-cost ways of getting into the head [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2010/06/14/how-a-basic-sketch-book-helped-focus-my-positioning-strategy/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Should You Hire Someone That Has Their Own Business?</title>
		<link>http://www.strategystew.com/2010/06/10/should-you-hire-someone-that-has-their-own-business/</link>
		<comments>http://www.strategystew.com/2010/06/10/should-you-hire-someone-that-has-their-own-business/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 14:21:51 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Compensation and Benefits]]></category>
		<category><![CDATA[Employment]]></category>
		<category><![CDATA[Freelancer]]></category>
		<category><![CDATA[Human resources]]></category>
		<category><![CDATA[Information technology]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=822</guid>
		<description><![CDATA[Would YOU hire someone that has a consulting or freelancing business on the side?
In the past, many employers would say &#8220;No way!&#8221;  After all, if that person is focused on THEIR business, they won&#8217;t be focused on mine &#8212; right?
WRONG!
There are HUGE benefits to hiring marketers, copywriters, designers and other professional freelancers on full time [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2010/06/10/should-you-hire-someone-that-has-their-own-business/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>If You Don&#8217;t Like Yourself &#8211; How Do You Expect Your Customers to Like You Back?</title>
		<link>http://www.strategystew.com/2010/05/26/if-you-dont-like-yourself-how-do-you-expect-your-customers-to-like-you-back/</link>
		<comments>http://www.strategystew.com/2010/05/26/if-you-dont-like-yourself-how-do-you-expect-your-customers-to-like-you-back/#comments</comments>
		<pubDate>Wed, 26 May 2010 16:27:06 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Author]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Emanuel Rosen]]></category>
		<category><![CDATA[Employment]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[Social network]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=812</guid>
		<description><![CDATA[
I got to this video from Emanuel Rosen&#8217;s Facebook post this morning.  If you&#8217;re not familiar with Emanuel Rosen, he&#8217;s the author and guru of all things &#8220;Buzz&#8221;.
It&#8217;s only 45 seconds long &#8211; but WOW &#8211; it&#8217;s the most engaging powerful 45 seconds of pure self-expressed joy I&#8217;ve seen in a long time.
It made me [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2010/05/26/if-you-dont-like-yourself-how-do-you-expect-your-customers-to-like-you-back/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Check Out The Referral Engine by John Jatnsch</title>
		<link>http://www.strategystew.com/2010/05/10/check-out-the-referral-engine-by-john-jatnsch/</link>
		<comments>http://www.strategystew.com/2010/05/10/check-out-the-referral-engine-by-john-jatnsch/#comments</comments>
		<pubDate>Mon, 10 May 2010 11:32:37 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Duct Tape Marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[John Jantsch]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Referral Engine]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=788</guid>
		<description><![CDATA[
If your sales and marketing budget is a little low &#8212; be sure to check out my review of John Jantsch&#8217;s latest read &#8220;The Referral Engine: Teaching Your Business to Market Itself.&#8221;
I can already sense the excitement you must be feeling at the prospect of getting and keeping great customers without spending a lot of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Ideas Can You Get From This Re-framing of a Problem to a Solution?</title>
		<link>http://www.strategystew.com/2010/05/05/what-ideas-can-you-get-from-this-re-framing-of-a-problem-to-a-solution/</link>
		<comments>http://www.strategystew.com/2010/05/05/what-ideas-can-you-get-from-this-re-framing-of-a-problem-to-a-solution/#comments</comments>
		<pubDate>Wed, 05 May 2010 21:58:11 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Employment]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Problem solving]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Social Sciences]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=779</guid>
		<description><![CDATA[
One of my favorite clients sent me a link to this video.  The first thing that struck me was the creative problem solving method they used &#8212; re-framing.  Basically they took activities that are not easy or fun to do and asked the question &#8220;What if this were FUN?&#8221;
In what ways can we make cleaning [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2010/05/05/what-ideas-can-you-get-from-this-re-framing-of-a-problem-to-a-solution/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Mastering the Inner Game Report: Do You Have Drivers License for Your Brain?</title>
		<link>http://www.strategystew.com/2010/04/08/mastering-the-inner-game-report-do-you-have-drivers-license-for-your-brain/</link>
		<comments>http://www.strategystew.com/2010/04/08/mastering-the-inner-game-report-do-you-have-drivers-license-for-your-brain/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 13:08:57 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Inner Game]]></category>
		<category><![CDATA[John Assaraf]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=757</guid>
		<description><![CDATA[
You need a license to drive a car, and you need to know how to operate a computer.  But do you really need to know how to operate your brain?  You wouldn&#8217;t think so, but if you&#8217;re a student of how to get whatever you want out of life, you can&#8217;t afford to be walking [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2010/04/08/mastering-the-inner-game-report-do-you-have-drivers-license-for-your-brain/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Find a Good Cause To Support That Builds Your Brand</title>
		<link>http://www.strategystew.com/2010/03/25/find-a-good-cause-to-support-that-builds-your-brand/</link>
		<comments>http://www.strategystew.com/2010/03/25/find-a-good-cause-to-support-that-builds-your-brand/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 11:47:56 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Book Works]]></category>
		<category><![CDATA[Author]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[E-Myth]]></category>
		<category><![CDATA[John Jantsch]]></category>
		<category><![CDATA[John Warrillow]]></category>
		<category><![CDATA[Philanthropy]]></category>
		<category><![CDATA[Shopping]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=755</guid>
		<description><![CDATA[

Some people are just naturally philanthropic.  They volunteer, they give their time helping others and are always involved in a charity.  This is a good thing.  I&#8217;ve just never been drawn to something like that.  At least not yet.  But when I saw this latest blog post from John Warrillow, author of &#8220;Built to Sell&#8221; [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2010/03/25/find-a-good-cause-to-support-that-builds-your-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>InfusionSoft Puts Their Mouth Where Their Money Is</title>
		<link>http://www.strategystew.com/2010/03/12/infusionsoft-puts-their-mouth-where-their-money-is/</link>
		<comments>http://www.strategystew.com/2010/03/12/infusionsoft-puts-their-mouth-where-their-money-is/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 14:44:33 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Author]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Chief executive officer]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Infusion Software]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=740</guid>
		<description><![CDATA[
It&#8217;s the second day of InfusionCon and I decided to come &#8220;early&#8221; to set up and write a few articles based on the interviews I&#8217;d done yesterday.  When I got to the hotel ballroom&#8211; Clate Mask, Scott Martineau and their team were already in the main ballroom with about a hundred or more InfusionSoft users helping [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2010/03/12/infusionsoft-puts-their-mouth-where-their-money-is/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>There is Great Customer Service &#8212; Even at the Airport!</title>
		<link>http://www.strategystew.com/2010/03/10/there-is-great-customer-service-even-at-the-airport/</link>
		<comments>http://www.strategystew.com/2010/03/10/there-is-great-customer-service-even-at-the-airport/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 18:29:00 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Getting and Keeping Customers]]></category>
		<category><![CDATA[BizSugar]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Customer Management]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Education and Training]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=736</guid>
		<description><![CDATA[You&#8217;ll be reading a lot from me over the next few days as I report from InfusionCon.  I&#8217;m headed to InfusionCon to help promote BizSugar by interviewing and writing about the small business owners and entrepreneurs that will be attending the conference.
Little did I know that my first taste of customer service and entrepreneurial, cost-cutting [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2010/03/10/there-is-great-customer-service-even-at-the-airport/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How a Toothpaste Package Became the Deciding Factor</title>
		<link>http://www.strategystew.com/2009/11/06/how-a-toothpaste-package-became-the-deciding-factor/</link>
		<comments>http://www.strategystew.com/2009/11/06/how-a-toothpaste-package-became-the-deciding-factor/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 13:24:47 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Grocery store]]></category>
		<category><![CDATA[Industrial Goods and Services]]></category>
		<category><![CDATA[Manufacturing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Packaging and labeling]]></category>
		<category><![CDATA[Sensodyne]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=608</guid>
		<description><![CDATA[
Do you live with one of those people that doesn&#8217;t put the toothpaste cap back on?!  My none-year-old son is that person at our house.  Thankfully he has is own bathroom, so I don&#8217;t have to live with the crusty toothpaste all over the sink on a daily basis.  I thought that having him clean [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2009/11/06/how-a-toothpaste-package-became-the-deciding-factor/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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